{"id":50580,"date":"2021-08-18T07:21:26","date_gmt":"2021-08-18T07:21:26","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/milk-cheaper-water\/"},"modified":"2021-08-18T07:21:26","modified_gmt":"2021-08-18T07:21:26","slug":"milk-cheaper-water","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/food\/milk-cheaper-water\/","title":{"rendered":""Melk is goedkoper dan water""},"content":{"rendered":"

De helft lager dan in de buurlanden, zelfs lager dan die van mineraalwater: wat is er aan de hand met de prijs van melk in Belgi\u00eb?<\/p>\n

<\/p>\n

\u00a0<\/p>\n

Goedkoper dan water<\/h2>\n

De Belgische boeren zijn boos, nu Albert Heijn en Aldi uitpakken met een stuntprijs van 0,55\u00a0euro voor een liter melk – Colruyt zit in sommige gevallen zelfs onder de halve euro. In Nederland kost een liter melk zowat 0,90 euro<\/a>, in Duitsland 0,72\u00a0euro, meldt Kanaal Z. Erger nog: melk is zo goedkoper dan flessenwater.<\/p>\n

\u00a0<\/p>\n

De stuntprijzen komen er ook op een merkwaardig moment, als zo goed als alle bedrijven in hun ’trading updates’ spreken over de fors stijgende grondstoffen. De Boerenbond is dan ook – uiteraard – niet opgezet met de stuntprijzen: “Het is duidelijk dat deze spelers los van de marktrealiteit promostunten toepassen op melkproducten. Dit is voor ons onaanvaardbaar<\/a>“, citeert VRT NWS de organisatie. Het Algemeen Boerensyndicaat gaat zelfs nog een stapje verder en dreigt met harde acties.<\/p>\n

\u00a0<\/p>\n

Of het ook zo ver komt, is nog maar de vraag: melkproducenten staan immers erg zwak in de prijsonderhandelingen met supermarkten. “Melk is een generiek product, wat maakt dat producenten en leveranciers grotendeels inwisselbaar zijn voor de klant (en de supermarkt). En geen differentiatie betekent per definitie geen onderhandelingsmacht”, zegt retailkenner Stefan Van Rompaey daarover. Of de boeren hun eis over het einde van stunten met melkprijzen ingewilligd zullen zien, zal dan ook in grote mate afhangen van de goodwill van de supermarkten…<\/p>\n","protected":false},"excerpt":{"rendered":"

De helft lager dan in de buurlanden, zelfs lager dan die van mineraalwater: wat is er aan de hand met de prijs van melk in Belgi\u00eb? \u00a0 Goedkoper dan water De Belgische boeren zijn boos, nu Albert Heijn en Aldi uitpakken met een stuntprijs van 0,55\u00a0euro voor een liter melk – Colruyt zit in sommige […]<\/p>\n","protected":false},"author":1,"featured_media":50578,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-50580","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"\n"Melk is goedkoper dan water" - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"De helft lager dan in de buurlanden, zelfs lager dan die van mineraalwater: wat is er aan de hand met de prijs van melk? 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