{"id":50588,"date":"2021-08-18T09:32:48","date_gmt":"2021-08-18T09:32:48","guid":{"rendered":"https:\/\/www.retaildetail.be\/wonen\/ikea-wants-become-supplier-green-energy\/"},"modified":"2021-08-18T09:32:48","modified_gmt":"2021-08-18T09:32:48","slug":"ikea-wants-become-supplier-green-energy","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/wonen\/ikea-wants-become-supplier-green-energy\/","title":{"rendered":"Ikea wil groene stroomleverancier worden"},"content":{"rendered":"<p><strong>Ikea<\/strong> gaat de concurrentie aan met Engie: de interieurretailer verkoopt binnenkort ook elektriciteit. Eerst is Zweden aan de beurt, maar tegen\u00a02025 hoopt de blauwe keten in alle markten hernieuwbare energie te laten opwekken en gebruiken.<\/p>\n<p><!--break--><\/p>\n<p>\u00a0<\/p>\n<h2>Zonne- en windparken aanmoedigen<\/h2>\n<p>Ikea wordt nu ook een energieleverancier: in Zweden lanceert het een abonnementsdienst voor groene stroom. Gebruikers krijgen toegang tot elektriciteit uit zonne- of windenergie, in ruil voor een vast maandelijks bedrag betalen plus een variabel tarief. Hun verbruik kunnen ze zelf bijhouden via de mobiele app Str\u00f6mma, wat &#8217;toevallig&#8217; ook de naam is van een gemeente in de provincie Stockholm.<\/p>\n<p>\u00a0<\/p>\n<p>De woonretailer werkt voor de dienst samen met haar leverancier van zonnepanelen. Volgens Reuters is het de bedoeling om elektriciteit <a href=\"https:\/\/www.reuters.com\/business\/sustainable-business\/ikea-starts-selling-renewable-energy-households-sweden-2021-08-17\/\">in te kopen op de Scandinavische energiebeurs<\/a> en zonder toeslag door te verkopen. Door energie af te nemen van jonge wind- en zonneparken (Ikea mikt op parken die minder dan vijf jaar oud zijn) wil de Zweedse groep de bouw van dergelijke parken mee aanmoedigen. Bovendien kunnen klanten met Ikea-zonnepanelen via de app ook hun eigen productie bijhouden en de elektriciteit die ze niet zelf gebruiken verkopen.<\/p>\n<p>\u00a0<\/p>\n<h2>Retailers met stroom mee<\/h2>\n<p>Ikea wil bovendien dit project met hernieuwbare energie uitbreiden naar andere landen. Tegen\u00a02025 wil het bedrijf klanten op alle markten van retailtak Ingka in staat stellen hernieuwbare energie te gebruiken en op te wekken via eigen energiediensten. Op dit momenten kunnen consumenten al in elf landen zonnepanelen kopen.<\/p>\n<p>\u00a0<\/p>\n<p>Groene stroom wordt een nieuwe markt voor steeds meer retailers. Eerder lanceerde <strong>Coolblue<\/strong> al een <a href=\"https:\/\/www.retaildetail.be\/nl\/news\/elektronica\/coolblue-stapt-groene-energie\" target=\"_blank\" rel=\"noopener\">eigen energieformule voor groene stroom<\/a>, voordelig te combineren met \u2018groene\u2019 elektronica van de retailer, zoals laadpalen en zonnepanelen. Ook de Belgische\u00a0<strong>Colruyt Group<\/strong>\u00a0levert via brandstoftak\u00a0Dats 24\u00a0<a href=\"https:\/\/www.retaildetail.be\/nl\/news\/algemeen\/colruyt-group-levert-groene-stroom-aan-particulieren\" target=\"_blank\" rel=\"noopener\">elektriciteit aan particulieren<\/a>, met dank aan de\u00a0eigen windturbines en zonne-installaties die\u00a02,7 keer meer stroom opleveren dan de supermarktgroep zelf verbruikt. Daarom wil de retailer nu\u00a0132.000 gezinnen van groene energie voorzien.<\/p>\n<p>\u00a0<\/p>\n<p>\u201cZonne- en windenergie aanbieden tegen een lage prijs aan meer mensen voelt als de <a href=\"https:\/\/electrek.co\/2021\/08\/17\/ikea-is-now-selling-clean-energy-to-swedish-households-no-allen-key-needed\/\" target=\"_blank\" rel=\"noopener\">natuurlijke volgende stap op onze reis<\/a> naar duurzaamheid\u201d, zegt Bojan Stupar, salesmanager bij Ikea Zweden, tegenover vakblad Electrek. Het helpt de retailer inderdaad aan een groener imago, maar bezorgt het bedrijf meteen ook een afzetmarkt voor eigen energie-overschotten en extra inkomsten. Str\u00f6mma kan bovendien bijdragen aan de klimaatdoelstellingen van de keten.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ikea gaat de concurrentie aan met Engie: de interieurretailer verkoopt binnenkort ook elektriciteit. Eerst is Zweden aan de beurt, maar tegen\u00a02025 hoopt de blauwe keten in alle markten hernieuwbare energie te laten opwekken en gebruiken. \u00a0 Zonne- en windparken aanmoedigen Ikea wordt nu ook een energieleverancier: in Zweden lanceert het een abonnementsdienst voor groene stroom. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":50586,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[21],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-50588","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-wonen"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ikea wil groene stroomleverancier worden - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Ikea verkoopt nu ook elektriciteit. 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