{"id":50654,"date":"2021-08-20T14:57:25","date_gmt":"2021-08-20T14:57:25","guid":{"rendered":"https:\/\/www.retaildetail.be\/algemeen\/macys-breathes-new-life-toys-r-us\/"},"modified":"2021-08-20T14:57:25","modified_gmt":"2021-08-20T14:57:25","slug":"macys-breathes-new-life-toys-r-us","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/algemeen\/macys-breathes-new-life-toys-r-us\/","title":{"rendered":"Macy&#039;s blaast Toys &#039;R&#039; Us nieuw leven in"},"content":{"rendered":"<p><strong>Toys \u2018R\u2019 Us<\/strong> gaat samenwerken met <strong>Macy\u2019s<\/strong> en volgend jaar meer dan 400\u00a0shop-in-shops openen in de warenhuizen van de Amerikaanse retailer.<\/p>\n<p><!--break--><\/p>\n<p>\u00a0<\/p>\n<h2>Partnerschap<\/h2>\n<p>De warenhuisketen blaast het ter ziele gegane speelgoedbedrijf nieuw leven in door middel van een partnerschap met merkmanagementbedrijf WHP Global, dat eerder dit jaar een meerderheidsbelang kocht in Tru Kids, het moederbedrijf van Toys &#8216;R&#8217; Us.<\/p>\n<p>\u00a0<\/p>\n<p>Volgens Nata Dvir, hoofd merchandising van Macy&#8217;s, heeft de aanzienlijke omzetgroei in de bestaande speelgoedactiviteiten ertoe geleid dat het bedrijf op zoek is gegaan naar mogelijkheden om dat aanbod uit te breiden. De website van Macy&#8217;s is al begonnen met de <a href=\"https:\/\/www.businessoffashion.com\/news\/retail\/macys-is-reviving-toys-r-us\" target=\"_blank\" rel=\"noopener\">verkoop van speelgoed<\/a>, meldt The Business of Fashion.<\/p>\n<p>\u00a0<\/p>\n<p>Toys \u2018R\u2019 Us, ooit een bloeiende speelgoedketen, vroeg in\u00a02017 het faillissement aan wegens een <a href=\"https:\/\/www.retaildetail.be\/nl\/news\/algemeen\/toch-nog-een-tweede-leven-voor-toys-r-us\" target=\"_blank\" rel=\"noopener\">enorme schuldenlast en de opkomst van e-commerce<\/a>. Het intellectuele eigendom van het bedrijf werd gekocht door verschillende kredietverstrekkers en investeringsmaatschappijen, die het bedrijf Tru Kids vormden. In 2019 werden twee Toys &#8216;R&#8217; Us-vestigingen heropend onder Tru Kids, maar beide winkels sloten eerder dit jaar vanwege de coronapandemie.<\/p>\n<p>\u00a0<\/p>\n<p>Dat Macy&#8217;s speelgoed gaat verkopen, is nogmaals een teken dat warenhuizen steeds meer ruimte vrijmaken voor categorie\u00ebn die niet tot de mode- en kledingbranche behoren. Zo heeft sectorgenoot <strong>Kohl&#8217;s<\/strong> heeft een overeenkomst gesloten met <strong>Sephora<\/strong> en heeft ook vloerruimte vrijgemaakt voor <strong>Amazon<\/strong>-elektronica en -retouren.<\/p>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Toys \u2018R\u2019 Us gaat samenwerken met Macy\u2019s en volgend jaar meer dan 400\u00a0shop-in-shops openen in de warenhuizen van de Amerikaanse retailer. \u00a0 Partnerschap De warenhuisketen blaast het ter ziele gegane speelgoedbedrijf nieuw leven in door middel van een partnerschap met merkmanagementbedrijf WHP Global, dat eerder dit jaar een meerderheidsbelang kocht in Tru Kids, het moederbedrijf [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":50652,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[15],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-50654","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-algemeen"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Macy&#039;s blaast Toys &#039;R&#039; 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