{"id":5106,"date":"2014-02-27T07:00:51","date_gmt":"2014-02-27T07:00:51","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/findus-koopt-frietjesmerk-lutosa\/"},"modified":"2014-02-27T07:00:51","modified_gmt":"2014-02-27T07:00:51","slug":"findus-koopt-frietjesmerk-lutosa","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/food\/findus-koopt-frietjesmerk-lutosa\/","title":{"rendered":"Findus koopt frietjesmerk Lutosa"},"content":{"rendered":"

Verplicht afgestoten door McCain<\/h2>\n

Lutosa is een bekende naam in de Belgische voedingswereld: het bedrijf noemt zichzelf de nummer \u00e9\u00e9n in Belgische frieten, maar is sinds het voorjaar van 2013 in handen van McCain<\/strong>. De Canadezen werden door de EU evenwel verplicht om het retailmerk Lutosa stop te zetten of van de hand te doen<\/a>, uit vrees voor een oneerlijke concurrentiepositie op de Europese diepvriesfrietenmarkt.<\/p>\n

\u00a0<\/p>\n

Hoewel Lutosa als retailmerk slechts een klein onderdeel van de activiteiten<\/strong> van de overgenomen entiteit – het grootste deel van de omzet kwamen uit ‘private label’-producten – vormde, heeft McCain in het Franse Findus nu blijkbaar dus toch nog een koper gevonden voor de merknaam.<\/p>\n

\u00a0<\/p>\n

Het frietenmerk wordt voortaan ondergebracht in de nieuwe, daartoe opgerichte organisatie Findus Lutosa Belgium, die onder leiding komt van Ives Depoortere als algemeen directeur. Het Lutosa-\u00adgamma zal zo beschikbaar blijven in de retail in Belgi\u00eb<\/strong>, en overnemer Findus belooft daarbij meteen ook dat de productie in de huidige fabriek in Leuze zal blijven gebeuren.<\/p>\n

\u00a0<\/p>\n

Autonoom en lokaal opererend merk<\/h2>\n

“De synergie tussen de twee sterke merken, Lutosa en Findus, zal bijdragen tot de verdere ontwikkeling van de markt van diepvriesproducten in Belgi\u00eb<\/strong> en een nieuwe dynamiek van innovatie op gang brengen met de bedoeling de Belgische consumenten en distributeurs tevreden te stellen en nog beter te bedienen”, aldus Ives Depoortere.<\/p>\n

De Findus-groep zegt met de overname zijn “strategie van het binnentreden van nieuwe markten door lokale spelers over te nemen” te bevestigen. Zo nam de producent in juni 2011 nog het Spaanse Frudesa over. Het past naar eigen zeggen ook binnen die strategie dat Lutosa Findus Belgium autonoom zal opereren<\/strong>, met een onafhankelijke algemeen directeur, lokale marketing en “een 100% Belgische aanpak”.<\/p>\n

Findus is zelf een bekende Europese speler op het gebied van diepgevroren voeding<\/strong>. Het bedrijf kwam vorig jaar weliswaar nog in opspraak binnen het paardenvleesschandaal<\/a>: sporen van besmet paardenvlees werden met name in de lasagnes van het merk gevonden.<\/p>\n","protected":false},"excerpt":{"rendered":"

Verplicht afgestoten door McCain Lutosa is een bekende naam in de Belgische voedingswereld: het bedrijf noemt zichzelf de nummer \u00e9\u00e9n in Belgische frieten, maar is sinds het voorjaar van 2013 in handen van McCain. De Canadezen werden door de EU evenwel verplicht om het retailmerk Lutosa stop te zetten of van de hand te doen, […]<\/p>\n","protected":false},"author":1,"featured_media":84,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-5106","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"\nFindus koopt frietjesmerk Lutosa - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/nl\/news\/food\/findus-koopt-frietjesmerk-lutosa\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Findus koopt frietjesmerk Lutosa - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Verplicht afgestoten door McCain Lutosa is een bekende naam in de Belgische voedingswereld: het bedrijf noemt zichzelf de nummer \u00e9\u00e9n in Belgische frieten, maar is sinds het voorjaar van 2013 in handen van McCain. 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