{"id":51152,"date":"2021-09-20T07:51:17","date_gmt":"2021-09-20T07:51:17","guid":{"rendered":"https:\/\/www.retaildetail.be\/algemeen\/amazon-bans-hundreds-chinese-brands-review-fraud\/"},"modified":"2021-09-20T07:51:17","modified_gmt":"2021-09-20T07:51:17","slug":"amazon-bans-hundreds-chinese-brands-review-fraud","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/algemeen\/amazon-bans-hundreds-chinese-brands-review-fraud\/","title":{"rendered":"Amazon bant honderden Chinese merken wegens reviewfraude"},"content":{"rendered":"<p><strong>Amazon<\/strong> heeft ruim 600 Chinese merken permanent verbannen van zijn platform, omdat ze geknoeid zouden hebben met productreviews.<\/p>\n<p><!--break--><\/p>\n<p>\u00a0<\/p>\n<h2>Onderzoek<\/h2>\n<p>De e-commercegigant voerde al enkele maanden een intern onderzoek naar een aantal Chinese verkopers, nadat The Wall Street Journal berichtte over hoe bedrijven zoals <strong>RavPower<\/strong> cadeaubonnen aanboden in ruil voor recensies. Populaire gadgetverkopers als Aukey, Mpow, Vava, TaoTronics en Choetech verdwenen nog voor de start van de zomer van het platform.<\/p>\n<p>\u00a0<\/p>\n<p>The Verge meldt nu dat Amazon in totaal <a href=\"https:\/\/www.theverge.com\/2021\/9\/17\/22680269\/amazon-ban-chinese-brands-review-abuse-fraud-policy\" target=\"_blank\" rel=\"noopener\">meer dan 600 Chinese merken<\/a> voorgoed heeft geweerd, voor het bewust, herhaaldelijk en aanzienlijk schenden van Amazons beleid, met name dat rond misbruik van beoordelingen.<\/p>\n<p>\u00a0<\/p>\n<h2>Strengere regels<\/h2>\n<p>Het aanmoedigen van reviews met een beloning is reeds <a href=\"https:\/\/www.retaildetail.be\/nl\/news\/m-tail\/nieuwe-regels-tegen-valse-recensies-op-amazon\" target=\"_blank\" rel=\"noopener\">sinds 2016 verboden<\/a> op Amazon. Toch is het niet altijd eenvoudig om overtreders op te sporen: sommigen aanbiedingen zitten verscholen achter een VIP-testprogramma of een verlengde garantie. Andere bedrijven spreken enkel kopers aan die negatieve feedback hebben achtergelaten, en beloven het product terug te betalen zonder dat ze\u00a0iets hoeven\u00a0terug te sturen, zolang ze\u00a0de negatieve recensie maar verwijderen.<\/p>\n<p>\u00a0<\/p>\n<p>\u201cKlanten vertrouwen op de nauwkeurigheid en authenticiteit van productrecensies om weloverwogen aankoopbeslissingen te nemen en wij hebben een duidelijk beleid voor zowel recensenten als verkooppartners dat misbruik van onze communityfuncties verbiedt. We schorsen, verbannen en nemen juridische stappen tegen degenen die dit beleid schenden, waar ter wereld ze zich ook bevinden\u201d, aldus Amazon in een verklaring.<\/p>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Amazon heeft ruim 600 Chinese merken permanent verbannen van zijn platform, omdat ze geknoeid zouden hebben met productreviews. \u00a0 Onderzoek De e-commercegigant voerde al enkele maanden een intern onderzoek naar een aantal Chinese verkopers, nadat The Wall Street Journal berichtte over hoe bedrijven zoals RavPower cadeaubonnen aanboden in ruil voor recensies. Populaire gadgetverkopers als Aukey, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":51150,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[15],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-51152","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-algemeen"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Amazon bant honderden Chinese merken wegens reviewfraude - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Amazon heeft ruim 600 Chinese merken permanent verbannen van zijn platform, omdat ze geknoeid zouden hebben met productreviews.\" \/>\n<meta name=\"robots\" content=\"index, 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