{"id":5166,"date":"2014-03-06T12:12:48","date_gmt":"2014-03-06T12:12:48","guid":{"rendered":"https:\/\/www.retaildetail.be\/m-tail\/mobiele-shopper-hoeft-geen-reclame\/"},"modified":"2014-03-06T12:12:48","modified_gmt":"2014-03-06T12:12:48","slug":"mobiele-shopper-hoeft-geen-reclame","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/m-tail\/mobiele-shopper-hoeft-geen-reclame\/","title":{"rendered":"&quot;Mobiele shopper hoeft geen reclame&quot;"},"content":{"rendered":"<h2>Vooral jongeren<\/h2>\n<p>56 procent van de Amerikaanse smartphonegebruikers zegt dat ze geen aanbiedingen hoeven op hun smartphone. <strong>Slechts tien procent wil dagelijkse aanbiedingen<\/strong> of promoties, 22 procent vindt \u00e9\u00e9n promotie per week nog door de beugel kunnen en 12 procent legt de lat op \u00e9\u00e9n per maand.<\/p>\n<p>\u00a0<\/p>\n<p>Opvallend is dat vooral de <strong>jongeren geen boodschap hebben aan ongevraagde aanbiedingen<\/strong>: van de 18-24-jarigen wil ongeveer vijftig procent er g\u00e9\u00e9n krijgen, bij 25-34-jarigen stijgt dat aantal zelfs tot 61 procent. Deze twee groepen zijn waarschijnlijk zo gewend geraakt aan &#8216;content on demand&#8217; dat ze geen boodschap hebben aan ongevraagde reclame.<\/p>\n<p>\u00a0<\/p>\n<h2>Inspelen op leefwereld<\/h2>\n<p>Als grootste irritaties bij mobiele commerci\u00eble boodschappen komt vooral opdringerigheid naar voor, denk daarbij maar aan <strong>te veel of niet relevante informatie<\/strong> of geen mogelijkheid om het ontvangen van boodschappen uit te schakelen.<\/p>\n<p>\u00a0<\/p>\n<p>Volgens pwc is het wel <a href=\"http:\/\/www.pwc.com\/us\/en\/industry\/entertainment-media\/publications\/consumer-intelligence-series\/mobile-advertising.jhtml\" target=\"_blank\" rel=\"noopener\">mogelijk om mobiele shoppers te verleiden<\/a> met mobiele ads: 54 procent zegt wel interesse te hebben in <strong>boodschappen die inspelen op hun persoonlijke belangstelling<\/strong>, terwijl 25 procent ook reclame op basis van hun locatie kan appreci\u00ebren.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Vooral jongeren 56 procent van de Amerikaanse smartphonegebruikers zegt dat ze geen aanbiedingen hoeven op hun smartphone. Slechts tien procent wil dagelijkse aanbiedingen of promoties, 22 procent vindt \u00e9\u00e9n promotie per week nog door de beugel kunnen en 12 procent legt de lat op \u00e9\u00e9n per maand. \u00a0 Opvallend is dat vooral de jongeren geen [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":84,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[33],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-5166","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-m-tail"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>&quot;Mobiele shopper hoeft geen reclame&quot; - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/nl\/news\/m-tail\/mobiele-shopper-hoeft-geen-reclame\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"&quot;Mobiele shopper hoeft geen reclame&quot; - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Vooral jongeren 56 procent van de Amerikaanse smartphonegebruikers zegt dat ze geen aanbiedingen hoeven op hun smartphone. 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