{"id":51860,"date":"2021-10-22T12:48:20","date_gmt":"2021-10-22T12:48:20","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/iceland-gives-away-food-combat-food-waste\/"},"modified":"2021-10-22T12:48:20","modified_gmt":"2021-10-22T12:48:20","slug":"iceland-gives-away-food-combat-food-waste","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/food\/iceland-gives-away-food-combat-food-waste\/","title":{"rendered":"Iceland deelt voedsel uit om verspilling tegen te gaan"},"content":{"rendered":"<p>In de strijd tegen voedselverspilling geeft de Britse supermarktketen Iceland levensmiddelen, die op de laatste dag van hun houdbaarheidsdatum zijn, gratis weg aan online klanten.<\/p>\n<p><!--break--><\/p>\n<p>\u00a0<\/p>\n<h2>Landelijke uitrol<\/h2>\n<p>De keten, die vooral gespecialiseerd is in diepvriesproducten, verwacht op die manier jaarlijks meer dan 1,3\u00a0miljoen producten weg te schenken, goed voor een totale waarde van 600.000\u00a0euro. De uitrol naar in alle duizend vestigingen volgt op een <a href=\"https:\/\/www.retailgazette.co.uk\/blog\/2021\/10\/iceland-will-give-free-food-to-online-shoppers-to-cut-food-waste\" target=\"_blank\" rel=\"noopener\">succesvolle test in veertig winkels<\/a>, schrijft Retail Gazette. Daarbij gaf de retailer meer dan 17.000\u00a0artikelen gratis weg, wat de klanten een gemiddelde terugbetaling van 1,58\u00a0pond (1,9\u00a0euro) per bestelling opleverde.<\/p>\n<p>\u00a0<\/p>\n<p>Het proces vraagt geen extra handelingen van de klant. Als een besteld artikel het enige is dat nog rest \u00e9n op die dag vervalt, wordt het gescand, gelabeld en zoals gebruikelijk in de winkelwagen gelegd, maar niet aangerekend. Nog voor de levering krijgt de klant een bericht over het gratis artikel.<\/p>\n<p>\u00a0<\/p>\n<p>Iceland wil alle gekoelde en verse voeding alsook brood en gebak in het programma opnemen. \u201cWe weten dat houdbaarheid een grote rol speelt bij het ontstaan van voedseloverschotten, en nu hebben we een innovatieve manier gevonden om dit binnen onze winkels en via online winkelen tegen te gaan\u201d, zei algemeen directeur Richard Walker. \u201cOns initiatief helpt niet alleen voedselverspilling tegen te gaan, maar ondersteunt ook onze klanten.\u201d<\/p>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In de strijd tegen voedselverspilling geeft de Britse supermarktketen Iceland levensmiddelen, die op de laatste dag van hun houdbaarheidsdatum zijn, gratis weg aan online klanten. \u00a0 Landelijke uitrol De keten, die vooral gespecialiseerd is in diepvriesproducten, verwacht op die manier jaarlijks meer dan 1,3\u00a0miljoen producten weg te schenken, goed voor een totale waarde van 600.000\u00a0euro. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":51858,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-51860","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Iceland deelt voedsel uit om verspilling tegen te gaan - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Om verspilling tegen te gaan geeft\u00a0de Britse supermarktketen Iceland levensmiddelen die de dag erna zouden vervallen gratis weg aan online klanten.\" \/>\n<meta name=\"robots\" content=\"index, follow, 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