{"id":5187,"date":"2014-03-08T15:43:02","date_gmt":"2014-03-08T15:43:02","guid":{"rendered":"https:\/\/www.retaildetail.be\/m-tail\/otto-verliest-terrein-op-amazon-en-zalando\/"},"modified":"2014-03-08T15:43:02","modified_gmt":"2014-03-08T15:43:02","slug":"otto-verliest-terrein-op-amazon-en-zalando","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/m-tail\/otto-verliest-terrein-op-amazon-en-zalando\/","title":{"rendered":"Otto verliest terrein op Amazon en Zalando"},"content":{"rendered":"

Duitse e-commerce groeit sneller dan Otto<\/h2>\n

Otto, in 1949 opgericht als postorderbedrijf, is met een honderdtal e-shops\u00a0in 20 landen uitgegroeid tot de op \u00e9\u00e9n na grootste Europese e-commercespeler<\/strong>. De groep sloot zijn gebroken boekjaar 2013-2014 (tot 28 februari) af met een omzetstijging van 400 miljoen euro tot 6 miljard euro<\/a> (+7,6%).<\/p>\n

\u00a0<\/p>\n

Dat is op zich niet slecht, maar wel minder goed dan de Duitse e-commerce in haar geheel<\/strong> (die groeide in 2013 met liefst 12% tot 33 miljard euro) en vooral slechter dan grote concurrenten Amazon en Zalando. Zo steeg de omzet van Amazon-Duitsland met 21% tot 10,5 miljard dollar (ca. 7,5 miljard euro), terwijl Zalando er zomaar even 52% op vooruitging<\/a> tot 1,76 miljard euro.<\/p>\n

\u00a0<\/p>\n

Focus op jonger \u00e9n mobiel publiek<\/h2>\n

Otto wil tegen 2015 een omzet van 8 miljard euro<\/strong> draaien en tegen 2016 het aandeel van m-tail opdrijven tot 50%. E\u00e9n op de twee Duitsers heeft vandaag immers een smartphone en \u00e9\u00e9n op de vijf gebruikt een tablet. Om dat dubbel doel te halen, investeert het concern een slordige 300 miljoen euro in nieuwe software voor de website en mobiele betaaldochter Yapital.<\/p>\n

\u00a0<\/p>\n

Daarnaast stelt vice-voorzitter Rainer Hillebrand ook een nieuw online-ecosysteem voor jonge modebewuste dames<\/strong> in het vooruitzicht. Daarmee wil Otto, dat nu een ietwat ouder publiek aanspreekt, de jonge twintigers bereiken die nu massaal voor Zalando of het Britse ASOS kiezen.<\/p>\n","protected":false},"excerpt":{"rendered":"

Duitse e-commerce groeit sneller dan Otto Otto, in 1949 opgericht als postorderbedrijf, is met een honderdtal e-shops\u00a0in 20 landen uitgegroeid tot de op \u00e9\u00e9n na grootste Europese e-commercespeler. De groep sloot zijn gebroken boekjaar 2013-2014 (tot 28 februari) af met een omzetstijging van 400 miljoen euro tot 6 miljard euro (+7,6%). \u00a0 Dat is op […]<\/p>\n","protected":false},"author":1,"featured_media":84,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[33],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-5187","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-m-tail"],"acf":[],"yoast_head":"\nOtto verliest terrein op Amazon en Zalando - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/nl\/news\/m-tail\/otto-verliest-terrein-op-amazon-en-zalando\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Otto verliest terrein op Amazon en Zalando - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Duitse e-commerce groeit sneller dan Otto Otto, in 1949 opgericht als postorderbedrijf, is met een honderdtal e-shops\u00a0in 20 landen uitgegroeid tot de op \u00e9\u00e9n na grootste Europese e-commercespeler. 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