{"id":51970,"date":"2021-10-28T13:28:10","date_gmt":"2021-10-28T13:28:10","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/pieter-pot-expands-belgium-now-germany-2022\/"},"modified":"2021-10-28T13:28:10","modified_gmt":"2021-10-28T13:28:10","slug":"pieter-pot-expands-belgium-now-germany-2022","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/food\/pieter-pot-expands-belgium-now-germany-2022\/","title":{"rendered":"Pieter Pot levert nu ook in Belgi\u00eb"},"content":{"rendered":"<p>Vanaf vandaag levert de Nederlandse verpakkingsvrije online supermarkt <strong>Pieter Pot<\/strong> ook in Belgi\u00eb. Het aanbod bestaat uit een 300-tal producten, ook van A-merken als <strong>Callebaut<\/strong>, <strong>Haribo<\/strong> en <strong>Heinz<\/strong>. De eerste levering gebeurde vanmorgen in Antwerpen.<\/p>\n<p><!--break--><\/p>\n<p>\u00a0<\/p>\n<h2>Bulk<\/h2>\n<p>Het concept achter Pieter Pot is vrij eenvoudig: het bedrijf koopt voedingsmiddelen zoals pasta, noten, koffie en koekjes in bulk aan. Maatwerkbedrijven staan in voor het vullen van de bokalen, die vervolgens aan huis worden geleverd door Post NL Food. De koerier neemt ook de lege potten weer mee.<\/p>\n<p>\u00a0<\/p>\n<p>De Nederlandse start-up bespaarde zo naar eigen zeggen al meer dan een miljoen wegwerpverpakkingen. Ook zou de ecologische voetafdruk lager liggen in vergelijking met reguliere supermarkten. \u201cElke keer dat je voor boodschappen in herbruikbare potten kiest, <a href=\"https:\/\/www.tijd.be\/ondernemen\/retail\/Nederlandse-verpakkingsvrije-onlinesupermarkt-komt-naar-Belgie\/10342110\" target=\"_blank\" rel=\"noopener\">verklein je je CO2-voetafdruk<\/a>\u201d, zegt oprichter Jouri Schoemaker in De Tijd. \u201cDe klimaatimpact van de productie van glazen potten is groot, maar wordt gespreid over de vele keren dat die verpakking hergebruikt wordt. Daartegenover staat het dubbele transport door het retourproces, maar uit analyses blijkt dat de totale klimaatimpact van onze service toch lager is dan wegwerpverpakkingen.\u201d<\/p>\n<p>\u00a0<\/p>\n<h2>Opschalen<\/h2>\n<p>In Nederland handelt Pieter pot intussen tussen de 15.000\u00a0en 20.000\u00a0bestellingen per maand af. Om break-even te draaien, zijn echter minstens 50.000\u00a0orders per maand nodig. Opschalen is dus de boodschap, ook in Belgi\u00eb &#8211; waar intussen 8.000\u00a0mensen op de wachtlijst staan. Volgend jaar wil het bedrijf ook van start gaan in Duitsland. \u201cParallel met de geografische uitbreiding bekijken we welke verbeteringen haalbaar zijn om nog meer consumenten te bereiken: ons assortiment uitbreiden, een app lanceren, een eigen pot ontwikkelen om de distributie te stroomlijnen, het statiegeld op de potten verlagen&#8230; Zo moeten we eind volgend jaar rendabel kunnen zijn\u201d.<\/p>\n<p>\u00a0<\/p>\n<p>Vanwege logistieke problemen in eigen land werd de Belgische lancering <a href=\"https:\/\/www.retaildetail.be\/nl\/news\/food\/komst-pieter-pot-naar-belgi%C3%AB-loopt-vertraging-op\" target=\"_blank\" rel=\"noopener\">onlangs nog even uitgesteld<\/a>, maar vanochtend werd de eerste Belgische bestelling toch bezorgd in Antwerpen. De komende weken rolt het bedrijf zijn service in de rest van Vlaanderen en Brussel uit.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Vanaf vandaag levert de Nederlandse verpakkingsvrije online supermarkt Pieter Pot ook in Belgi\u00eb. Het aanbod bestaat uit een 300-tal producten, ook van A-merken als Callebaut, Haribo en Heinz. De eerste levering gebeurde vanmorgen in Antwerpen. \u00a0 Bulk Het concept achter Pieter Pot is vrij eenvoudig: het bedrijf koopt voedingsmiddelen zoals pasta, noten, koffie en koekjes [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":51968,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-51970","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Pieter Pot levert nu ook in Belgi\u00eb - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Vanaf vandaag levert de Nederlandse 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