{"id":52004,"date":"2021-11-02T08:53:27","date_gmt":"2021-11-02T08:53:27","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/coca-cola-acquires-sports-drink-bodyarmor\/"},"modified":"2021-11-02T08:53:27","modified_gmt":"2021-11-02T08:53:27","slug":"coca-cola-acquires-sports-drink-bodyarmor","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/food\/coca-cola-acquires-sports-drink-bodyarmor\/","title":{"rendered":"Coca-Cola koopt sportdrank BodyArmor"},"content":{"rendered":"

Het Amerikaanse drankenconcern legt 5,6 miljard dollar (4,8 miljard euro) op tafel voor sportdrankmerk BodyArmor<\/strong>, meteen de grootste overname ooit voor Coca-Cola<\/strong>.<\/p>\n

<\/p>\n

\u00a0<\/p>\n

Sportdrankentak versterken<\/h2>\n

Drie jaar geleden nam de drankengigant al een belang van 15% in BodyArmor. Door de nieuwe deal verwerft Coca-Cola nu de volledige controle<\/a> over het sportdrankmerk, meldt CNBC.<\/p>\n

\u00a0<\/p>\n

Dankzij de overname versterkt Coca-Cola zijn positie in de categorie sportdranken aanzienlijk, hoewel Gatorade<\/strong> van eeuwige rivaal PepsiCo<\/strong> de markt nog steeds domineert. Coca-Cola had met Powerade<\/strong> al een sportdrank in eigen rangen, maar dat merk slaagde er nooit in om Gatorade het vuur aan de schenen te leggen. Sterker nog, ook tegenover BodyArmor verloor Powerade steeds meer terrein.<\/p>\n

\u00a0<\/p>\n

NBA<\/h2>\n

Coca-Cola verwacht dat de omzet van BodyArmor dit jaar met zo\u2019n 50% zal stijgen. Het merk werd tien jaar geleden opgericht en verwierf grote bekendheid dankzij de betreurde NBA-ster Kobe Bryant, die vorig jaar bij een ongeval overleed. In 2013 nam de basketballegende een belang van 15% in BodyArmor, waarmee hij de op twee na grootste aandeelhouder van het sportdrankmerk werd. Zijn erfgenamen zouden nu zo\u2019n 400 miljoen dollar (345 miljoen euro) opstrijken.<\/p>\n

\u00a0<\/p>\n

De overname van BodyArmor is de grootste uit de geschiedenis van Coca-Cola. Het vorige record dateert uit 2018, toen de drankengigant 5,1 miljard dollar (4,4 miljard euro) neertelde\u00a0voor Costa Coffee<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Het Amerikaanse drankenconcern legt 5,6 miljard dollar (4,8 miljard euro) op tafel voor sportdrankmerk BodyArmor, meteen de grootste overname ooit voor Coca-Cola. \u00a0 Sportdrankentak versterken Drie jaar geleden nam de drankengigant al een belang van 15% in BodyArmor. Door de nieuwe deal verwerft Coca-Cola nu de volledige controle over het sportdrankmerk, meldt CNBC. \u00a0 Dankzij […]<\/p>\n","protected":false},"author":1,"featured_media":52002,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-52004","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"\nCoca-Cola koopt sportdrank BodyArmor - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Het Amerikaanse drankenconcern legt 5,6 miljard dollar (4,8 miljard euro) op tafel voor sportdrankmerk BodyArmor, meteen de grootste overname ooit voor Coca-Cola.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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