{"id":52140,"date":"2021-11-08T13:09:39","date_gmt":"2021-11-08T13:09:39","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/colruyt-group-tests-autonomous-city-store-ghent\/"},"modified":"2021-11-08T13:09:39","modified_gmt":"2021-11-08T13:09:39","slug":"colruyt-group-tests-autonomous-city-store-ghent","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/food\/colruyt-group-tests-autonomous-city-store-ghent\/","title":{"rendered":"OKay opent autonome stadswinkel in Gent"},"content":{"rendered":"<p>Vanaf morgen test <strong>Colruyt Group<\/strong> in het centrum van Gent \u2018<strong>OKay Direct<\/strong>\u2019, een innovatief winkelconcept waarbij klanten 24\/7 boodschappen kunnen doen.<\/p>\n<p><!--break--><\/p>\n<p>\u00a0<\/p>\n<h2>Selfservice de klok rond<\/h2>\n<p>De nieuwe stadswinkel is gelegen in de Belfortstraat in Gent en zet vol in op autonomie en selfservice. \u201cOm ook in de toekomst onze klanten optimaal te kunnen blijven bedienen zijn we continu bezig met het bestuderen en ontwikkelen van innovatieve oplossingen die bijdragen tot een eenvoudige, snelle en gemakkelijke winkelervaring voor de klanten\u201d zegt Gert Somers, verantwoordelijke voor de stadsformules bij OKay.<br \/>\n\u00a0<\/p>\n<p>Vanaf morgen 9 november kunnen klanten de klok rond en zeven dagen op zeven terecht in de OKay Direct. Om toegang te krijgen tot de winkel moet de klant de QR-code van zijn Xtra-app of -kaart scannen. De technologie achter het concept registreert automatisch welke producten de klant uit de rekken neemt. Door de QR-code aan de kassa opnieuw in te scannen wordt de eindafrekening gemaakt en kan de klant elektronisch betalen voor het verlaten van de winkel.<\/p>\n<p>\u00a0<\/p>\n<h2>Uitgebreid testen<\/h2>\n<p>De eerste OKay Direct is 150 m\u00b2 groot en start met 650 referenties van zowel A-merken als huismerken. Het assortiment bestaat voornamelijk uit vers\u00a0fruit en groenten, vlees, vis, brood en kant-en klaarmaaltijden. Verder vinden klanten er ook enkele \u201cessenti\u00eble\u201d producten als wc-papier en tandpasta.<br \/>\n\u00a0<\/p>\n<p>\u201cMet dit innoverend pilootproject gaan we de haalbaarheid, de populariteit en het succes evalueren van een dergelijke winkelformule in een stadsomgeving. We geloven dat de interesse in dergelijke concepten toeneemt en dat het beantwoordt aan de evoluerende noden van de klanten. We zullen het concept uitgebreid testen vooraleer het op grotere schaal uit te rollen naar andere grootsteden\u201d, besluit Somers.<\/p>\n<p>\nDe technologie voor de autonome winkel werd in huis ontwikkeld door\u00a0Smart Technics,\u00a0een innovatieve start-up binnen Colruyt Group.<\/p>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Vanaf morgen test Colruyt Group in het centrum van Gent \u2018OKay Direct\u2019, een innovatief winkelconcept waarbij klanten 24\/7 boodschappen kunnen doen. \u00a0 Selfservice de klok rond De nieuwe stadswinkel is gelegen in de Belfortstraat in Gent en zet vol in op autonomie en selfservice. \u201cOm ook in de toekomst onze klanten optimaal te kunnen blijven [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":52138,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-52140","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>OKay opent autonome stadswinkel in Gent - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Vanaf morgen test Colruyt Group in het centrum van Gent \u2018OKay Direct\u2019, een innovatief winkelconcept waarbij klanten 24\/7 boodschappen kunnen doen.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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