{"id":52809,"date":"2021-12-07T11:20:13","date_gmt":"2021-12-07T11:20:13","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/le-service-de-livraison-contaynor-devient-andy\/"},"modified":"2021-12-07T11:20:13","modified_gmt":"2021-12-07T11:20:13","slug":"le-service-de-livraison-contaynor-devient-andy","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/food\/le-service-de-livraison-contaynor-devient-andy\/","title":{"rendered":"Bezorgdienst Contaynor wordt Andy"},"content":{"rendered":"<p>De duurzame drankenbezorger <strong>Contaynor<\/strong> heet voortaan <strong>Andy<\/strong>. De oorspronkelijke merknaam deed te industrieel aan.<\/p>\n<p><!--break--><\/p>\n<p>\u00a0<\/p>\n<h2>Melkboer<\/h2>\n<p>Contaynor verandert zijn naam in Andy. De Belgische start-up levert in de streek rond Leuven en Brusse bakken water, bier en frisdrank met elektrische bestelwagens bij consumenten thuis. Vlak voor de zomer nam <strong>Spadel<\/strong>, eigenaar van <strong>Spa<\/strong> en <strong>Bru<\/strong>, via zijn investeringsfonds\u00a0<strong>The Source<\/strong> een <a href=\"https:\/\/www.retaildetail.be\/nl\/news\/food\/spadel-stapt-duurzame-drankenbezorger-contaynor\">minderheidsbelang<\/a> in de jonge drankenbezorger.<\/p>\n<p>\u00a0<\/p>\n<p>De naamsverandering komt er omdat de oorspronkelijke naam een te industri\u00eble gevoelswaarde heeft, stelt het bedrijf in een persbericht. De nieuwe naam \u2018Andy\u2019 moet de herinnering aan de melkboer van weleer oproepen, zij het in een moderne gedaante.<\/p>\n<p>\u00a0<\/p>\n<p>&#8220;We hebben een beroep van vroeger in een nieuw jasje gestopt&#8221;, zegt Gwena\u00ebl Hanquet, CEO van <strong>Minale Design Strategy<\/strong>, het agentschap dat de nieuwe merkidentiteit vorm gaf.\u00a0&#8220;Vandaag heeft de melkboer plaatsgemaakt voor de brouwer die met een elektrische bestelwagen rondrijdt en zijn producten via een digitaal platform verkoopt\u2026 maar in de grond is het menselijke aspect van de dienstverlening niet veranderd.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>De duurzame drankenbezorger Contaynor heet voortaan Andy. De oorspronkelijke merknaam deed te industrieel aan. \u00a0 Melkboer Contaynor verandert zijn naam in Andy. De Belgische start-up levert in de streek rond Leuven en Brusse bakken water, bier en frisdrank met elektrische bestelwagens bij consumenten thuis. Vlak voor de zomer nam Spadel, eigenaar van Spa en Bru, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":52807,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-52809","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Bezorgdienst Contaynor wordt Andy - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"De duurzame drankenbezorger Contaynor heet voortaan Andy. 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