{"id":52843,"date":"2021-12-08T11:00:14","date_gmt":"2021-12-08T11:00:14","guid":{"rendered":"https:\/\/www.retaildetail.be\/wonen\/beter-bed-opent-eerste-experience-store\/"},"modified":"2021-12-08T11:00:14","modified_gmt":"2021-12-08T11:00:14","slug":"beter-bed-opent-eerste-experience-store","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/wonen\/beter-bed-opent-eerste-experience-store\/","title":{"rendered":"Beter Bed opent eerste &#039;Experience Store&#039;"},"content":{"rendered":"<p><strong>Beter Bed<\/strong> heeft in Groningen een eerste \u2018experience store\u2019 geopend. De winkel van 1550\u00a0m\u00b2 wil meer advies en meer beleving bieden, met onder meer chatbots en matrasabonnementen.<\/p>\n<p><!--break--><\/p>\n<p>\u00a0<\/p>\n<h2>Beleving in plaats van product<\/h2>\n<p>In Groningen heeft Beter Bed de eerste vestiging van een nieuw winkelconcept geopend, genaamd Sleep Experience. De belevingswinkel past in de <a href=\"https:\/\/www.retaildetail.be\/nl\/news\/wonen\/beter-bed-plust-met-nieuwe-strategie\" target=\"_blank\" rel=\"noopener\">nieuwe strategie van de beddenretailer<\/a> om de fysieke basis te verstevigen met nieuwe winkelconcepten. De winkel biedt nieuwe technologische snufjes, een sterkere beleving en een uitgebreid duurzaam assortiment.<\/p>\n<p>\u00a0<\/p>\n<p>De beleving is opgebouwd rond het gebruiksmoment, niet rond de producten. Zoals eerder al <a href=\"https:\/\/www.retaildetail.be\/nl\/news\/wonen\/%E2%80%9Cgeen-retaildesign-zonder-strategie-technologie-en-betrokkenheid%E2%80%9D\" target=\"_blank\" rel=\"noopener\">in het nieuwe Light Gallery-concept<\/a>, verdeelt de winkel zich in \u201ceen intieme nachtelijke sfeer\u201d enerzijds en \u201ceen frisse, vitale ochtendsfeer\u201d anderzijds. Daarmee wil het concept duidelijk maken dat het niet om de bedden per se draait, maar om een goede nachtrust.<\/p>\n<p>\u00a0<\/p>\n<h2>Sensoren en kartonnen bedden<\/h2>\n<p>Technologie moet in de winkel meer personalisatie mogelijk maken. Chatbot Bo geeft bijvoorbeeld interactief slaapadvies, terwijl het M-line digitaal interactief scherm \u2013 naar eigen zeggen \u00e9\u00e9n van de grootste LED-wanden van Europa \u2013 meer informatie geeft over producten. Sensoren kunnen er ook het lichaam van de klant meten en zo een persoonlijk slaapprofiel met matrasadvies opstellen. In de nabije toekomst is het de bedoeling dat mensen ook thuis de metingen kunnen doen, wat online bestellen vergemakkelijkt. Met een slimme matras en andere slimme apparaten is er bovendien aandacht voor internet of things-toepassingen.<\/p>\n<p>\u00a0<\/p>\n<p>In de winkel is er ook aandacht voor duurzame oplossingen: meer dan een derde van het assortiment zou al uit duurzame producten bestaan, zoals bedden en meubels van gerecycled karton. Twee nieuwe matrassencollecties zijn volledig gemaakt van herbruikbare materialen. Een meer circulaire oplossing is dan weer Leazzzy, een abonnementsformule waarbij klanten een <a href=\"https:\/\/www.retaildetail.be\/nl\/news\/wonen\/beter-bed-introduceert-slaapabonnement\" target=\"_blank\" rel=\"noopener\">boxspring-matras kunnen leasen<\/a>.<\/p>\n<p>\u00a0<\/p>\n<p>CEO John Kruijssen noemt de nieuwe winkel \u201cde belichaming van onze recent gelanceerde strategie richting 2025\u201d en zegt dat die de standaard zet voor uitrol naar het verdere winkelnetwerk. Concreet zegt de topman dat er meer belevingswinkels van het nieuwe concept gaan komen \u00e9n dat elementen die goed werken ook in andere winkels toegepast zullen worden.<\/p>\n<p>\u00a0<\/p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Beter Bed heeft in Groningen een eerste \u2018experience store\u2019 geopend. De winkel van 1550\u00a0m\u00b2 wil meer advies en meer beleving bieden, met onder meer chatbots en matrasabonnementen. \u00a0 Beleving in plaats van product In Groningen heeft Beter Bed de eerste vestiging van een nieuw winkelconcept geopend, genaamd Sleep Experience. De belevingswinkel past in de nieuwe [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":52841,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[21],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-52843","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-wonen"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Beter Bed opent eerste &#039;Experience Store&#039; - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Beter Bed heeft in Groningen een eerste winkel volgens een nieuw concept geopend. 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