{"id":52873,"date":"2021-12-09T08:46:44","date_gmt":"2021-12-09T08:46:44","guid":{"rendered":"https:\/\/www.retaildetail.be\/mode\/these-are-europes-most-sustainable-marketplaces\/"},"modified":"2021-12-09T08:46:44","modified_gmt":"2021-12-09T08:46:44","slug":"these-are-europes-most-sustainable-marketplaces","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/mode\/these-are-europes-most-sustainable-marketplaces\/","title":{"rendered":"Dit zijn de duurzaamste marktplaatsen van Europa"},"content":{"rendered":"

Wie marktplaats zegt, denkt aan reuzen als Amazon<\/strong> of Zalando<\/strong>. Toch komen er ook steeds meer alternatieve, duurzame platformen op: tegen\u00a02030 zal de tweedehandsmarkt zelfs twee keer zo groot zijn als de fastfashionmarkt.<\/p>\n

<\/p>\n

\u00a0<\/p>\n

90 miljoen consumenten overtuigd<\/h2>\n

Duurzaamheid wordt steeds belangrijker voor consumenten, en daar genieten ook marktplaatsen van. Voor het tweede jaar publiceert vakvereniging Cross-Border Commerce Europe een ranking met de grootste duurzame marktplaatsen die internationaal actief zijn. De absolute koplopers? Tweedehandsplatformen.<\/p>\n

\u00a0<\/p>\n

Momenteel groeit de markt voor tweedehandsmode liefst elf keer sneller dan de traditionele detailhandel. In\u00a02021 hebben negentig miljoen Europeanen voor het eerst tweedehands doorverkoop uitgeprobeerd, tegenover zestien miljoen in\u00a02020. Verder heeft 45% van de onlineshoppers al eens een circulair product gekocht, 7% kocht iets ‘refurbished’, 3% een gerecycleerd item.<\/p>\n

\u00a0<\/p>\n

Resale-consolidatieslag<\/h2>\n

In de komende vier jaar zal de markt nog verdubbelen naar 34\u00a0miljard euro, verwacht CBCommerce. Nog eens vijf jaar later zou de tweedehandskledij zelfs dubbel zo groot moeten zijn als de fastfashionmarkt, al is het de vraag of er nog zoveel tweedehandsaanbod zal zijn als er minder goedkope kledij wordt gekocht.<\/p>\n

\u00a0<\/p>\n

Er beweegt dan ook van alles aan aanbodzijde. CBCommerce spreekt over een heuse resale-consolidatie, ingeluid door de overname van Depop door Etsy. Ook op eBay is het tweedehandsaanbod in de afgelopen drie jaar met een derde gegroeid. Dat de Amerikaanse \u2018tech-centric\u2019 marktplaatsen ThredUP, Redbubble en Poshmark succesvol naar de beurs trokken, bewijst nogmaals de kracht van duurzame en circulaire modellen.<\/p>\n

\u00a0<\/p>\n

De top tien van duurzame marktplaatsen in Europa ziet er zo uit: \u00a0<\/p>\n

    \n
  1. \n

    Vinted (Litouwen), goed voor liefst 40% tweedehandsmarktaandeel in Europa.<\/p>\n<\/li>\n

  2. \n

    eBay (VS)\u00a0<\/p>\n<\/li>\n

  3. \n

    Vestiaire Collective (Frankrijk)\u00a0<\/p>\n<\/li>\n

  4. \n

    StockX (VS)\u00a0<\/p>\n<\/li>\n

  5. \n

    Depop (VK)<\/p>\n<\/li>\n

  6. \n

    Artpal (VS)\u00a0<\/p>\n<\/li>\n

  7. \n

    Etsy (VS)\u00a0<\/p>\n<\/li>\n

  8. \n

    Rubylane (VS)\u00a0<\/p>\n<\/li>\n

  9. \n

    Amazon (VS), dat nu ook retours als tweedehands verkoopt<\/p>\n<\/li>\n

  10. \n

    Spoonflower (VS)\u00a0<\/p>\n<\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"

    Wie marktplaats zegt, denkt aan reuzen als Amazon of Zalando. Toch komen er ook steeds meer alternatieve, duurzame platformen op: tegen\u00a02030 zal de tweedehandsmarkt zelfs twee keer zo groot zijn als de fastfashionmarkt. \u00a0 90 miljoen consumenten overtuigd Duurzaamheid wordt steeds belangrijker voor consumenten, en daar genieten ook marktplaatsen van. Voor het tweede jaar publiceert […]<\/p>\n","protected":false},"author":1,"featured_media":52871,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[14],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-52873","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mode"],"acf":[],"yoast_head":"\nDit zijn de duurzaamste marktplaatsen van Europa - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Ook marktplaatsen worden steeds duurzamer: tegen\u00a02030 zal de tweedehandsmarkt zelfs twee keer zo groot zijn als de fastfashionmarkt.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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