{"id":5290,"date":"2014-03-21T10:41:48","date_gmt":"2014-03-21T10:41:48","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/topman-schultz-wil-marktwaarde-starbucks-verdubbelen\/"},"modified":"2014-03-21T10:41:48","modified_gmt":"2014-03-21T10:41:48","slug":"topman-schultz-wil-marktwaarde-starbucks-verdubbelen","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/food\/topman-schultz-wil-marktwaarde-starbucks-verdubbelen\/","title":{"rendered":"Topman Schultz wil marktwaarde Starbucks verdubbelen"},"content":{"rendered":"

Op naar 100 miljard dollar marktwaarde<\/h2>\n

Starbucks, dat meer dan 20.000 vestigingen en ruim 200.000 medewerkers telt in 64 landen, krijgt elke week dik zeventig miljoen klanten over de vloer<\/strong>. De groep uit Seattle sloot zijn fiscale boekjaar 2013 af met een recordomzet van 14,9 miljard dollar (10,8 miljard euro, +12%) en een nettowinst van 2,5 miljard dollar (1,8 miljard euro, +23%).<\/p>\n

\u00a0<\/p>\n

Toch is CEO Howard Schultz niet van plan om op zijn lauweren te gaan rusten. Tijdens de algemene aandeelhoudersvergadering in Seattle<\/a> liet de CEO niet de minste twijfel bestaan over zijn ambities: “We mikken op een marktwaarde van 100 miljard dollar<\/strong> of meer”, zei de Starbucks-topman, wiens bedrijf vandaag op de beurs zo’n 57 miljard dollar (41 miljard euro) waard is.<\/p>\n

\u00a0<\/p>\n

Apps en getrouwheidsprogramma<\/h2>\n

Om dat ambitieuze doel te halen, ontvouwde Schultz een plan dat \u2013 naast expansie in China en India<\/strong> \u2013 vooral de vertragende groei op de Amerikaanse thuismarkt een halt moet toeroepen. In dat kader werkt de keten aan nieuwe apps<\/a>, waarmee de klant bijvoorbeeld zijn bestelling al kan plaatsen nog voor hij in het Starbucks-filiaal is.<\/p>\n

\u00a0<\/p>\n

Daarnaast blijft Starbucks’ chief digital officer Adam Brotman ook volop inzetten op de Starbucks Card<\/strong> en het My Starbucks Rewards-getrouwheidsprogramma. Logisch, want een kwart van alle transacties is intussen al afkomstig van die kaarthouders, die alleen al in de Verenigde Staten met meer dan 8 miljoen zijn.<\/p>\n

\u00a0<\/p>\n

“Theesegment heruitvinden”<\/h2>\n

Maar Starbucks zoekt ook groei buiten de vertrouwde (koffie)paden: zo wil de groep sterk groeien in het theesegment<\/strong>, een markt die wereldwijd zo’n 60 miljard euro vertegenwoordigt en “rijp is voor vernieuwing”, aldus Howard Schultz. Starbucks nam een jaar geleden het merk Teavana over<\/a> en wil “nu met thee doen wat we eerder met koffie gedaan hebben”: van een basisdrank een ‘beleving’ maken.<\/p>\n

\u00a0<\/p>\n

Sinds die overname opende Starbucks bijna veertig nieuwe Teavana-verkooppunten<\/strong> (vooral in winkelcentra) en dit jaar staan er nog een twintigtal op de agenda. Schultz vertelde de aandeelhouders ook dat hij de volledig hertekende concepten van Teavana Fine Teas (enkel verkoop)\u00a0en Tea Bar (ook consumptie ter plekke) wil gaan uitrollen in Chicago, Los Angeles en New York City.<\/p>\n","protected":false},"excerpt":{"rendered":"

Op naar 100 miljard dollar marktwaarde Starbucks, dat meer dan 20.000 vestigingen en ruim 200.000 medewerkers telt in 64 landen, krijgt elke week dik zeventig miljoen klanten over de vloer. De groep uit Seattle sloot zijn fiscale boekjaar 2013 af met een recordomzet van 14,9 miljard dollar (10,8 miljard euro, +12%) en een nettowinst van […]<\/p>\n","protected":false},"author":1,"featured_media":84,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-5290","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"\nTopman Schultz wil marktwaarde Starbucks verdubbelen - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/nl\/news\/food\/topman-schultz-wil-marktwaarde-starbucks-verdubbelen\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Topman Schultz wil marktwaarde Starbucks verdubbelen - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Op naar 100 miljard dollar marktwaarde Starbucks, dat meer dan 20.000 vestigingen en ruim 200.000 medewerkers telt in 64 landen, krijgt elke week dik zeventig miljoen klanten over de vloer. 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