{"id":52961,"date":"2021-12-14T10:37:06","date_gmt":"2021-12-14T10:37:06","guid":{"rendered":"https:\/\/www.retaildetail.be\/elektro\/mediamarkts-parent-company-we-passed-acid-test\/"},"modified":"2021-12-14T10:37:06","modified_gmt":"2021-12-14T10:37:06","slug":"mediamarkts-parent-company-we-passed-acid-test","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/elektro\/mediamarkts-parent-company-we-passed-acid-test\/","title":{"rendered":"MediaMarkt-moeder: \u201cVuurproef goed doorstaan\u201d"},"content":{"rendered":"<p><strong>Ceconomy<\/strong>, moedermaatschappij van onder meer <strong>MediaMarkt<\/strong>, is het voorbije jaar meer dan goed doorgekomen. Dat dankt het concern vooral aan zijn succesvolle omnichannnelstrategie.<\/p>\n<p><!--break--><\/p>\n<p>\u00a0<\/p>\n<h2>Online boost<\/h2>\n<p>Ondanks de gedwongen winkelsluitingen in een aantal landen, wist de elektronicareus de organische omzet in het boekjaar 2020-2021 toch met 3,8% op te krikken tot 21,4\u00a0miljard euro. De bedrijfswinst (ebit) bleef nagenoeg stabiel en kwam uit op 237\u00a0miljoen euro.<\/p>\n<p>\u00a0<\/p>\n<p>De doorgedreven omnichannelstrategie van Ceconomy bleek een enorm voordeel tijdens de lockdowns: de online omzet groeide met bijna 65% tot 6,9\u00a0miljard euro. Dat compenseerde ruimschoots de terugval in de fysieke winkels ten gevolge van de winkelsluitingen. Vooral in Nederland en Duitsland golden er lange tijd strenge restricties. In landen als Itali\u00eb, Spanje en Turkije deden de winkels het dan weer zeer goed.<\/p>\n<p>\u00a0<\/p>\n<p>&#8220;Het afgelopen boekjaar was een ware vuurproef voor ons bedrijf en we zijn daarvoor geslaagd\u201d, zei CEO Karsten Wildberger in een toelichting bij de resultaten. &#8220;We groeiden ondanks het feit dat de pandemiegerelateerde beperkingen veel ingrijpender waren dan in het voorgaande jaar.\u201d<\/p>\n<p>\u00a0<\/p>\n<h2>Strategie vervolmaken<\/h2>\n<p>In de voorbij twaalf maanden heeft Ceconomy zijn klantgerichte omnichannelstrategie nog verder uitgerold. Vorige maand opende MediaMarkt een nieuwe <a href=\"https:\/\/www.retaildetail.be\/nl\/news\/elektronica\/mediamarkt-opent-nieuw-belevingsconcept-rotterdam\" target=\"_blank\" rel=\"noopener\">belevingswinkel in Rotterdam<\/a>, na Millaan meteen de tweede stad waarin de elektronicagigant dat concept introduceert. In Duitsland en Spanje lanceerde MediaMarkt dan weer met succes een <a href=\"https:\/\/www.retaildetail.be\/nl\/news\/elektronica\/mediamarkt-website-krijgt-weldra-marktplaats\" target=\"_blank\" rel=\"noopener\">marktplaats<\/a> en het is de bedoeling om daar volgend jaar ook in Nederland en Oostenrijk mee te starten.<\/p>\n<p>\u00a0<\/p>\n<p>Gezien de huidige onzekerheid, zowel wat betreft de pandemie als in verband met de internationale bevoorradingsketens, waagt Ceconomy zich niet aan concrete voorspellingen voor het lopende boekjaar. Het concern houdt het bij een \u201clichte stijging van de omzet\u201d en mikt op \u201ceen zeer aanzienlijke verbetering van de aangepaste bedrijfswinst.\u201d Zodra de omstandigheden het toelaten, zal de onderneming haar prognoses meer preciseren.<\/p>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ceconomy, moedermaatschappij van onder meer MediaMarkt, is het voorbije jaar meer dan goed doorgekomen. Dat dankt het concern vooral aan zijn succesvolle omnichannnelstrategie. \u00a0 Online boost Ondanks de gedwongen winkelsluitingen in een aantal landen, wist de elektronicareus de organische omzet in het boekjaar 2020-2021 toch met 3,8% op te krikken tot 21,4\u00a0miljard euro. De bedrijfswinst [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[17],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-52961","post","type-post","status-publish","format-standard","hentry","category-elektro"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>MediaMarkt-moeder: \u201cVuurproef goed doorstaan\u201d - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Ceconomy, moedermaatschappij van o.a. 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