{"id":5342,"date":"2014-03-25T11:35:25","date_gmt":"2014-03-25T11:35:25","guid":{"rendered":"https:\/\/www.retaildetail.be\/mode\/jbc-steunt-damiaanactie-met-sjaals-van-de-hoop\/"},"modified":"2014-03-25T11:35:25","modified_gmt":"2014-03-25T11:35:25","slug":"jbc-steunt-damiaanactie-met-sjaals-van-de-hoop","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/mode\/jbc-steunt-damiaanactie-met-sjaals-van-de-hoop\/","title":{"rendered":"JBC steunt Damiaanactie met 'Sjaals van de hoop'"},"content":{"rendered":"

“Iets terugdoen”<\/h2>\n

‘Sjaal van de hoop’, zo heet de actie die modeketen JBC heeft opgezet<\/a>\u00a0ten voordele van Damiaanactie. De hulporganisatie, die dit jaar haar 50ste verjaardag viert, heeft in JBC een partner gevonden om de aandacht te vestigen op tuberculose<\/strong>, een typische ‘armoedeziekte’.<\/p>\n

\u00a0<\/p>\n

“Sjaaltjes zijn hip en dankzij de workshops in de JBC-winkels ontdekken de klanten verschillende manieren om hun sjaaltje te knopen. Maatschappelijk engagement kan heel fashionable<\/em> zijn<\/strong>“, klinkt het bij JBC. Gisteren, niet toevallig op Wereldtuberculosedag, woonde prinses Astrid zo’n workshop bij<\/a>.\u00a0<\/p>\n

\u00a0<\/p>\n

“We steunen deze actie omdat de landen waar Damiaanactie actief is, ook de landen zijn waar wij onze collecties laten produceren<\/strong>. Op die manier willen we iets terugdoen,” zegt CEO Bart Claes.<\/p>\n

\u00a0<\/p>\n

40 euro om tbc-pati\u00ebnt te genezen<\/h2>\n

Tbc is de grootste killer onder de infectieziektes en maakt elk jaar miljoenen slachtoffers<\/strong>, vooral onder jonge mensen tussen 15 en 44 jaar. Toch is de ziekte te genezen: met een volgehouden antibioticakuur overleeft liefst 95% van de pati\u00ebnten.<\/p>\n

\u00a0<\/p>\n

In samenwerking met het Instituut voor Tropische Geneeskunde in Antwerpen heeft Damiaanactie een kortere behandeling ontwikkeld<\/strong> die uitstekende resultaten biedt. Die wordt nu al toegepast in Bangladesh en getest in een aantal Afrikaanse landen.<\/p>\n

\u00a0<\/p>\n

Die behandeling is bovendien aanzienlijk goedkoper: 40 euro volstaat nu om een pati\u00ebnt te genezen<\/strong>. Het is in dat kader dat JBC zijn gewicht in de schaal werpt met het ‘Sjaal van de hoop’-project. De sjaals bestaan in vier kleuren, zijn bedrukt met het logo van Damiaanactie (de hartvormige vlinder) en kosten 19,90 euro. Van dat bedrag gaat 5 euro naar Damiaanactie.<\/p>\n","protected":false},"excerpt":{"rendered":"

“Iets terugdoen” ‘Sjaal van de hoop’, zo heet de actie die modeketen JBC heeft opgezet\u00a0ten voordele van Damiaanactie. De hulporganisatie, die dit jaar haar 50ste verjaardag viert, heeft in JBC een partner gevonden om de aandacht te vestigen op tuberculose, een typische ‘armoedeziekte’. \u00a0 “Sjaaltjes zijn hip en dankzij de workshops in de JBC-winkels ontdekken […]<\/p>\n","protected":false},"author":1,"featured_media":84,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[14],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-5342","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mode"],"acf":[],"yoast_head":"\nJBC steunt Damiaanactie met 'Sjaals van de hoop' - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/nl\/news\/mode\/jbc-steunt-damiaanactie-met-sjaals-van-de-hoop\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"JBC steunt Damiaanactie met 'Sjaals van de hoop' - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"“Iets terugdoen” ‘Sjaal van de hoop’, zo heet de actie die modeketen JBC heeft opgezet\u00a0ten voordele van Damiaanactie. 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