{"id":5373,"date":"2014-03-27T14:25:48","date_gmt":"2014-03-27T14:25:48","guid":{"rendered":"https:\/\/www.retaildetail.be\/m-tail\/binnenkort-slimme-paspop-kledingwinkel\/"},"modified":"2014-03-27T14:25:48","modified_gmt":"2014-03-27T14:25:48","slug":"binnenkort-slimme-paspop-kledingwinkel","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/m-tail\/binnenkort-slimme-paspop-kledingwinkel\/","title":{"rendered":"Binnenkort \u2018slimme paspop\u2019 in kledingwinkel"},"content":{"rendered":"<h2>Veel interesse<\/h2>\n<p>De paspoppen van Iconeme worden uitgerust met een<strong> baken, dat smartphones in een straal van 100 meter kan bereiken<\/strong>. Hebben die de juiste applicatie ge\u00efnstalleerd, dan kunnen ze onmiddellijk informatie over de prijs van de kleding en de locatie in de winkel krijgen.<\/p>\n<p>\u00a0<\/p>\n<p>Ze krijgen dan ook direct een <strong>link naar het product in de webshop van de winkel<\/strong>. Bovendien kunnen klanten bepaalde looks ook opslaan, om later opnieuw te bekijken, of delen met vrienden.<\/p>\n<p>\u00a0<\/p>\n<p>Iconeme zegt dat<strong> verschillende retailers in de VS en het VK al interesse hebben getoond<\/strong> voor de technologie. Volgens het bedrijf past ze dan ook perfect in de huidige trend van blurring tussen online en offline winkelen. Volgens Google gebruikt maar liefst 84 procent van shoppers zijn smartphone terwijl hij door de winkel wandelt.<\/p>\n<p>\u00a0<\/p>\n<p>&#8220;Door deze <a href=\"http:\/\/www.businessoffashion.com\/2014\/03\/shop-windows-go-digital-dummies-get-smarter-boost-sales.html\" target=\"_blank\" rel=\"noopener\">technologie in paspoppen te installeren<\/a>, zorgen retailers ervoor dat ze een belangrijke positie innemen en maken ze er een <strong>ideaal focuspunt voor de shopper<\/strong> van, of die nu in de winkel zelf is of gewoon voorbij wandelt&#8221;, zegt Jonathan Berlin van Iconeme aan Business of Fashion.<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p>{youtubejw}5gouBpwwcvM{\/youtubejw}<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Veel interesse De paspoppen van Iconeme worden uitgerust met een baken, dat smartphones in een straal van 100 meter kan bereiken. Hebben die de juiste applicatie ge\u00efnstalleerd, dan kunnen ze onmiddellijk informatie over de prijs van de kleding en de locatie in de winkel krijgen. \u00a0 Ze krijgen dan ook direct een link naar het [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":84,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[33],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-5373","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-m-tail"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Binnenkort \u2018slimme paspop\u2019 in kledingwinkel - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/nl\/news\/m-tail\/binnenkort-slimme-paspop-kledingwinkel\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Binnenkort \u2018slimme paspop\u2019 in kledingwinkel - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Veel interesse De paspoppen van Iconeme worden uitgerust met een baken, dat smartphones in een straal van 100 meter kan bereiken. 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