{"id":53805,"date":"2022-01-28T15:45:28","date_gmt":"2022-01-28T15:45:28","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/colruyt-cheaper-dutch-and-french-supermarkets\/"},"modified":"2022-01-28T15:45:28","modified_gmt":"2022-01-28T15:45:28","slug":"colruyt-cheaper-dutch-and-french-supermarkets","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/food\/colruyt-cheaper-dutch-and-french-supermarkets\/","title":{"rendered":"\u201cColruyt is goedkoper dan Nederlandse \u00e9n Franse supermarkten\u201d"},"content":{"rendered":"<p>Voor een gemiddelde winkelkar hoeven Belgische klanten niet langer de grens over, beweert <strong>Colruyt<\/strong>: de discounter is naar eigen zeggen goedkoper dan Nederlandse concurrenten als <strong>Jumbo<\/strong> en <strong>Albert Heijn<\/strong>\u00a0of Franse rivalen als <strong>E. Leclerc<\/strong> en <strong>Auchan<\/strong>.<\/p>\n<p><!--break--><\/p>\n<p>\u00a0<\/p>\n<h2>Grote verschillen<\/h2>\n<p>Het is een opmerkelijke campagne die de Belgische marktleider nu lanceert, met als slogan \u201cDe goedkoopste winkelkar kent geen grenzen\u201d (in het Frans: \u201cLe caddie le moins cher des deux c\u00f4t\u00e9s de la fronti\u00e8re\u201d). De retailer wil grensshoppers terugwinnen, met als argument dat een gemiddelde winkelkar goedkoper is bij Colruyt in Belgi\u00eb dan bij de Franse of Nederlandse buren. Bovendien sparen klanten dan ook heel wat autoritten uit.<\/p>\n<p>\u00a0<\/p>\n<p>Zo vergeleek Colruyt een winkelkar bij zijn winkel in Sint-Gillis-Waas met <a href=\"https:\/\/www.colruyt.be\/nl\/over-colruyt\/laagste-prijzen\/de-prijsbarometer\/grensfilialen-nl?tabId=2\">drie Nederlandse winkels even verderop<\/a>, die populair zijn bij Vlaamse klanten: Albert Heijn en Jumbo in Hulst, en Plus in Koewacht. Volgens de meting van Colruyt zijn de verschillen behoorlijk groot: Albert Heijn is 34% duurder, Jumbo 21% en Plus zelfs 42%.<\/p>\n<p>\u00a0<\/p>\n<p>Aan de Franse grens vergeleek Colruyt de prijzen van de eigen winkel in Moeskroen <a href=\"https:\/\/www.colruyt.be\/fr\/a-propos-de-colruyt\/meilleurs-prix\/decouvrez-votre-difference-de-prix\/magasins-frontaliers?tabId=4\">met die van vier concurrenten<\/a>: E.Leclerc in Wattrelos is volgens de meting 13,07% duurder, de Auchan in Roncq 15,04%, de Carrefour in Wasquehal 16,65% en de Match in Wattrelos zelfs 25,05%.<\/p>\n<p>\u00a0<\/p>\n<h2>\u2018Gemiddelde winkelkar\u2019<\/h2>\n<p>De beweringen van Colruyt zijn markant, want in Nederland en Frankrijk waren de boodschappen jarenlang goedkoper dan in Belgi\u00eb. Dat is niet langer het geval voor een gemiddelde winkelkar, zegt de discounter nu. &#8220;We zien dat deze kloof nu duidelijk gedicht is en we zelfs goedkoper zijn&#8221;, zegt woordvoerder Eva Biltereyst. Er kunnen wel prijsverschillen zijn op het niveau van individuele producten.<\/p>\n<p>\u00a0<\/p>\n<p>Wat Colruyt dan bedoelt met het begrip \u2018gemiddelde winkelkar\u2019? De retailer onderzocht hoe een gemiddelde, wekelijkse winkelkar van een gemiddelde Colruyt Laagste Prijzen-klant is samengesteld. \u201cWe hebben gezorgd voor een evenwichtige verdeling tussen de verschillende productcategorie\u00ebn en merklagen. Vervolgens hebben we de meest gekochte producten binnen deze categorie\u00ebn gekozen, die een vergelijkbaar alternatief hebben bij de winkels in Nederland of Frankrijk.\u201d Die prijzen werden dan op dezelfde dag vergeleken.<\/p>\n<p>\u00a0<\/p>\n<p>Volgens Colruyt geeft zo\u2019n prijsvergelijking een realistisch beeld van de gemiddelde prijsverschillen. \u201cHet principe is exact hetzelfde als dat van onze Prijsbarometer waarmee we in Belgi\u00eb de prijzen vergelijken&#8221;, zegt Biltereyst. Colruyt voert deze campagne niet alleen op de website maar ook regionaal via haar socialemediakanalen en langs de kant van de weg in de grensstreek.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Voor een gemiddelde winkelkar hoeven Belgische klanten niet langer de grens over, beweert Colruyt: de discounter is naar eigen zeggen goedkoper dan Nederlandse concurrenten als Jumbo en Albert Heijn\u00a0of Franse rivalen als E. Leclerc en Auchan. \u00a0 Grote verschillen Het is een opmerkelijke campagne die de Belgische marktleider nu lanceert, met als slogan \u201cDe goedkoopste [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":53803,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-53805","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u201cColruyt is goedkoper dan Nederlandse \u00e9n Franse supermarkten\u201d - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Belgische klanten hoeven niet langer de 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