{"id":53880,"date":"2022-02-02T12:37:06","date_gmt":"2022-02-02T12:37:06","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/pringles-helps-farmers-reduce-emissions\/"},"modified":"2022-02-02T12:37:06","modified_gmt":"2022-02-02T12:37:06","slug":"pringles-helps-farmers-reduce-emissions","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/food\/pringles-helps-farmers-reduce-emissions\/","title":{"rendered":"Pringles helpt boeren minder uitstoten"},"content":{"rendered":"<p>Snackfabrikant <strong>Kellogg<\/strong>, dat naast cornflakes ook <strong>Pringles<\/strong> produceert, ondersteunt tien aardappelboeren in Belgi\u00eb en Frankrijk om hun uitstoot van broeikasgassen terug te dringen.<\/p>\n<p><!--break--><\/p>\n<p>\u00a0<\/p>\n<h2>Koolstofevaluatie<\/h2>\n<p>Pringles lanceert een lokaal Origins-duurzaamheidsprogramma in Belgi\u00eb en Frankrijk: tien aardappelboeren die leveren aan Clarebout, de vaste leverancier van aardappelvlokken van het merk, laten de koolstofemissie van hun boerderij evalueren. Op basis van die evaluatie kunnen ze vervolgens hun broeikasuitstoot opvolgen en verminderen.\u00a0<\/p>\n<p>\u00a0<\/p>\n<p>In de toekomst krijgen ze verdere steun om hun voetafdruk te verkleinen en de productiviteit te verbeteren. Het is ook de bedoeling dat de landbouwers op termijn koolstofcertificaten halen, die ze vervolgens weer kunnen verkopen op de vrije koolstofmarkt.\u00a0<\/p>\n<p>\u00a0<\/p>\n<h2>Ook rijst en tarwe<\/h2>\n<p>Kellogg heeft elders al soortgelijke programma\u2019s, maar dit is de eerste voor Pringles. Aangezien de eerste Europese Pringles-fabriek in\u00a01996 <a href=\"https:\/\/www.retaildetail.be\/nl\/news\/food\/pringles-pompt-30-miljoen-euro-mechelse-fabriek\" target=\"_blank\" rel=\"noopener\">in Mechelen de deuren opende<\/a>, leek het Kellogg \u201cvolkomen logisch\u201d om in Belgi\u00eb met het traject van start te gaan. Met het programma verbindt de fabrikant zich ertoe zijn belangrijkste ingredi\u00ebnten, waaronder aardappelen, op verantwoorde wijze te laten telen.<\/p>\n<p>\u00a0<\/p>\n<p>De FMCG-producent steunt al meer dan 433.000\u00a0landbouwers in vijf continenten, maar dit is nog maar het derde project in Europa. In Spanje is er een programma voor rijst, in het Verenigd Koninkrijk een voor tarwe. Tegen eind\u00a02030 beoogt de Amerikaanse merkfabrikant liefst een miljoen landbouwers en arbeiders te ondersteunen via programma&#8217;s die gericht zijn op klimaat, sociale en financi\u00eble weerbaarheid.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Snackfabrikant Kellogg, dat naast cornflakes ook Pringles produceert, ondersteunt tien aardappelboeren in Belgi\u00eb en Frankrijk om hun uitstoot van broeikasgassen terug te dringen. \u00a0 Koolstofevaluatie Pringles lanceert een lokaal Origins-duurzaamheidsprogramma in Belgi\u00eb en Frankrijk: tien aardappelboeren die leveren aan Clarebout, de vaste leverancier van aardappelvlokken van het merk, laten de koolstofemissie van hun boerderij evalueren. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":53878,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-53880","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Pringles helpt boeren minder uitstoten - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Kellogg, dat naast cornflakes ook Pringles produceert, ondersteunt tien aardappelboeren in Belgi\u00eb en Frankrijk om hun uitstoot terug te dringen.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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