{"id":5392,"date":"2014-03-28T17:04:20","date_gmt":"2014-03-28T17:04:20","guid":{"rendered":"https:\/\/www.retaildetail.be\/m-tail\/target-maakt-tv-shoppable\/"},"modified":"2014-03-28T17:04:20","modified_gmt":"2014-03-28T17:04:20","slug":"target-maakt-tv-shoppable","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/m-tail\/target-maakt-tv-shoppable\/","title":{"rendered":"Target maakt tv \u2018shoppable\u2019"},"content":{"rendered":"<h2>Volgende generatie product placement<\/h2>\n<p>Terwijl een aflevering van Cougar Town wordt getoond op televisie, zal ze ook tegelijkertijd <a href=\"http:\/\/www.clickz.com\/clickz\/news\/2335233\/target-turns-tv-viewership-into-a-shoppable-experience-on-second-screen\" target=\"_blank\" rel=\"noopener\">te zien zijn op ShopCougarTown.com<\/a>. Daar zullen opvallende rode vierkanten verschijnen bij producten die te zien zijn in de aflevering en die te koop zijn bij Target. Klikt de consument op zo&#8217;n vierkant, dan zal hij worden <strong>doorgelinkt naar de productpagina op Target.com<\/strong>.<\/p>\n<p>\u00a0<\/p>\n<p>Het concept is zo de <strong>volgende stap in wat we nu kennen als product placement<\/strong>, waar bedrijven producten plaatsen in tv-programma&#8217;s om ze buiten een reclamespot ook zichtbaarheid te verschaffen.<\/p>\n<p>\u00a0<\/p>\n<p>Het concept is uitgewerkt door wireWAX, een Amerikaans bedrijf dat<strong> ook al shoppable video&#8217;s heeft gemaakt voor merken zoals Nike en L&#8217;Or\u00e9al<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Volgende generatie product placement Terwijl een aflevering van Cougar Town wordt getoond op televisie, zal ze ook tegelijkertijd te zien zijn op ShopCougarTown.com. Daar zullen opvallende rode vierkanten verschijnen bij producten die te zien zijn in de aflevering en die te koop zijn bij Target. Klikt de consument op zo&#8217;n vierkant, dan zal hij worden [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":84,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[33],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-5392","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-m-tail"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Target maakt tv \u2018shoppable\u2019 - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/nl\/news\/m-tail\/target-maakt-tv-shoppable\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Target maakt tv \u2018shoppable\u2019 - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Volgende generatie product placement Terwijl een aflevering van Cougar Town wordt getoond op televisie, zal ze ook tegelijkertijd te zien zijn op ShopCougarTown.com. Daar zullen opvallende rode vierkanten verschijnen bij producten die te zien zijn in de aflevering en die te koop zijn bij Target. 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