{"id":54021,"date":"2022-02-09T12:02:37","date_gmt":"2022-02-09T12:02:37","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/le-service-de-livraison-de-croquettes-pour-chiens-just-russel-rachete-un-concurrent\/"},"modified":"2022-02-09T12:02:37","modified_gmt":"2022-02-09T12:02:37","slug":"le-service-de-livraison-de-croquettes-pour-chiens-just-russel-rachete-un-concurrent","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/food\/le-service-de-livraison-de-croquettes-pour-chiens-just-russel-rachete-un-concurrent\/","title":{"rendered":"Hondenbrokbezorger Just Russel neemt concurrent over"},"content":{"rendered":"<p>Er is al consolidatie in de piepjonge markt voor dierenvoeding op maat: de start-up <strong>Just Russel<\/strong> neemt Kortrijkse sectorgenoot <strong>BuddyBites <\/strong>over. Samen willen de bedrijven voor internationale uitbreiding gaan.<\/p>\n<p><!--break--><\/p>\n<p>\u00a0<\/p>\n<h2>\u201cHelloFresh voor huisdieren\u201d<\/h2>\n<p>Uw hond of kat krijgt zijn eigen maaltijdbox: Just Russel, dat online gepersonaliseerde dierenvoeding verkoopt, neemt branchegenoot BuddyBites over. Beide bedrijven waren naar eigen zeggen <a href=\"https:\/\/www.retaildetail.be\/nl\/news\/algemeen\/e-commerce-startup-buddybites-breidt-uit-naar-walloni%C3%AB-en-frankrijk\" target=\"_blank\" rel=\"noopener\">elkaars grootste concurrenten<\/a>, al ligt het verschil erin dat BuddyBites ook verdeeld wordt via een honderdtal dierenwinkels. De focus komt nu wel op abonnementsformules en bezorging te liggen, want het fusiebedrijf omschrijft zichzelf al als \u201c<strong>HelloFresh<\/strong> voor huisdieren\u201d, weet De Tijd.\u00a0<\/p>\n<p>\u00a0<\/p>\n<p>Door de overname ontstaat \u201chet <a href=\"https:\/\/www.tijd.be\/ondernemen\/algemeen\/vlaamse-maaltijdbezorgers-voor-huisdieren-slaan-handen-in-elkaar\/10365277.html\" target=\"_blank\" rel=\"noopener\">grootste platform voor gepersonaliseerde dierenvoeding<\/a> in de Benelux\u201d, aldus de zaakvoerders. De start-ups zijn goed voor een jaarlijkse omzet van bijna drie miljoen euro. Interessant is dat het om \u2018recurrente\u2019 omzet gaat, aangezien klanten een abonnement nemen.\u00a0<\/p>\n<p>\u00a0<\/p>\n<p>Een algoritme bepaalt wat de juiste voeding is voor elk individueel huisdier op basis van een vragenlijst, waarna vaste, maandelijkse bezorgingen volgen. In Antwerpen en Brussel worden pakketjes kattenbrokken bijvoorbeeld sinds kort door flitsbezorger Gorillas geleverd. Op dit moment bereiken Just Russel en BuddyBites 10.000 gezinnen, waarvan 80% in Belgi\u00eb en het overige in Nederland. Samen willen ze echter voor Europese expansie gaan. De start-ups mikken op een versnelde uitbreiding naar Duitsland, Frankrijk en Itali\u00eb.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Er is al consolidatie in de piepjonge markt voor dierenvoeding op maat: de start-up Just Russel neemt Kortrijkse sectorgenoot BuddyBites over. Samen willen de bedrijven voor internationale uitbreiding gaan. \u00a0 \u201cHelloFresh voor huisdieren\u201d Uw hond of kat krijgt zijn eigen maaltijdbox: Just Russel, dat online gepersonaliseerde dierenvoeding verkoopt, neemt branchegenoot BuddyBites over. Beide bedrijven waren [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":54019,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-54021","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Hondenbrokbezorger Just Russel neemt concurrent over - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Consolidatie in de markt voor dierenvoeding op maat: de start-up Just Russel neemt sectorgenoot BuddyBites over. 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