{"id":54473,"date":"2022-03-04T13:31:02","date_gmt":"2022-03-04T13:31:02","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/war-ukraine-forces-russian-discount-chain-mere-retreat\/"},"modified":"2022-06-17T12:20:00","modified_gmt":"2022-06-17T10:20:00","slug":"war-ukraine-forces-russian-discount-chain-mere-retreat","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/food\/war-ukraine-forces-russian-discount-chain-mere-retreat\/","title":{"rendered":"Oorlog in Oekra\u00efne dwingt Russische prijsbreker Mere tot de aftocht"},"content":{"rendered":"<p>De Siberische prijsvechter <strong>Mere<\/strong> bergt z\u2019n Europese expansieplannen op. Door de Russische inval in Oekra\u00efne is het klimaat ongunstig voor de nieuwkomer, die bovendien amper leveranciers weet te vinden.<\/p>\n<p><!--break--><\/p>\n<h2>Lege rekken<\/h2>\n<p>In het voorjaar van 2021 kondigde Mere, een Russische harddiscounter die in eigen land onder de naam <strong>Svetofor<\/strong> opereert, <a href=\"https:\/\/www.retaildetail.be\/nl\/news\/food\/russische-prijsvechter-mere-richt-pijlen-op-verenigd-koninkrijk-%C3%A9n-frankrijk\">grote Europese veroveringsplannen aan<\/a>: de keten wilde honderden winkels openen, die zich zouden onderscheiden door ultralage prijzen. Het bedrijf legde verschillende <a href=\"https:\/\/www.retaildetail.be\/nl\/news\/food\/eerste-locaties-bekend-mere-trekt-naar-opwijk-couvin-en-fl%C3%A9malle\">locaties vast in Belgi\u00eb<\/a>, het VK, Spanje en Frankrijk. Slechts een handvol van die aangekondigde winkels ging ook daadwerkelijk open.<\/p>\n<p>Nu lijkt het doek definitief te vallen: in het VK sluit Mere binnen twee weken z\u2019n enige winkel, in Preston. Verdere openingen die op de planning stonden, worden opgeschort. De retailer heeft dat gemeld aan leveranciers en&nbsp;medewerkers, schrijft The Grocer. Mere verwijst naar de &#8220;politieke situatie&#8221; na de Russische invasie in Oekra\u00efne. Die maakt het <a href=\"https:\/\/www.thegrocer.co.uk\/mere\/russian-discounter-mere-pulling-out-of-uk\/665197.article\">moeilijk om zaken te blijven doen<\/a> in het VK.<br \/>\n&nbsp;<\/p>\n<p>Nochtans had het bedrijf aanvankelijk de ambitie om er wel 300 winkels te openen. Maar de start verliep bijzonder moeizaam: de prijsvechter had ook lang voor de Oekra\u00efnecrisis de grootste moeite om leveranciers te vinden. De keten neemt alleen producten af als ze die 20 \u00e0 30% goedkoper kan verkopen dan <strong>Aldi<\/strong> en <strong>Lidl<\/strong>. Bovendien moeten fabrikanten hun producten zelf aan de winkels leveren en worden ze enkel betaald voor wat verkocht is. Onverkochte voorraden moeten ze weer komen ophalen. <a href=\"https:\/\/www.retaildetail.be\/nl\/news\/food\/lege-rekken-bij-mere-engeland\">Dat resulteerde in lege rekken<\/a>. Beterschap is niet in zicht, nu veel leveranciers willen vermijden om zaken te doen met Russische bedrijven.<\/p>\n<h2>Geen vergunning<\/h2>\n<p>Het VK is geen alleenstaand geval. Ook in Spanje blaast de discounter de aftocht: <a href=\"https:\/\/www.directoalpaladar.com\/actualidad-1\/mere-lidl-ruso-se-marcha-espana-ano-despues-inaugurar-su-primer-supermercado\">alle acht winkels gaan er dicht<\/a>, minder dan een jaar na de start. In Frankrijk stond Mere op het punt om een eerste winkel te openen in Thionville, ten noorden van Metz. Maar daar steekt de burgemeester nu een stokje voor: hij <a href=\"https:\/\/www.20minutes.fr\/societe\/3246239-20220304-guerre-ukraine-hard-discounter-russe-mere-plus-bienvenu-moselle\">weigert een vergunning te verlenen<\/a>. &#8220;Wij mobiliseren ons om Oekra\u00efense vluchtelingen te helpen: het is dan ook incoherent om tegelijkertijd een Russische economische speler bij ons te hebben\u201d, klinkt het.<br \/>\n&nbsp;<\/p>\n<p>In Belgi\u00eb lijken de ambities van Mere eveneens getemperd. Voormalig bestuurder Jean-Claude De Gheest is alleszins al sinds september niet meer bij de plannen betrokken, meldt hij donderdag aan Het Nieuwsblad. \u201cDe winkel in Opwijk werd ge\u00efnstalleerd, maar er waren geen producten.\u201d Ook hier vond de retailer geen leveranciers die aan bodemprijzen wilden leveren. Met de oorlog in Oekra\u00efne lijkt de kans bovendien erg klein dat de komst van een Russische discounter op veel enthousiasme van de consument mag rekenen.<br \/>\n&nbsp;<\/p>\n<p>In Duitsland houdt Mere nog zes winkels&nbsp;over: daarover hebben we voorlopig geen nieuws.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>De Siberische prijsvechter Mere bergt z\u2019n Europese expansieplannen op. Door de Russische inval in Oekra\u00efne is het klimaat ongunstig voor de nieuwkomer, die bovendien amper leveranciers weet te vinden. Lege rekken In het voorjaar van 2021 kondigde Mere, een Russische harddiscounter die in eigen land onder de naam Svetofor opereert, grote Europese veroveringsplannen aan: de [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":54471,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18],"tags":[596],"people":[],"extra":[],"company":[568],"topic":[197],"region":[90,89,579,283],"class_list":["post-54473","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","tag-stopzetting","company-mere","topic-expansie","region-belgie","region-frankrijk","region-spanje","region-verenigd-koninkrijk"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Oorlog in Oekra\u00efne dwingt Russische prijsbreker Mere tot de aftocht - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"De Siberische prijsvechter Mere bergt z\u2019n Europese expansieplannen op. 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