{"id":54520,"date":"2022-03-08T15:55:57","date_gmt":"2022-03-08T15:55:57","guid":{"rendered":"https:\/\/www.retaildetail.be\/elektro\/miele-ouvre-ses-premiers-miele-points-en-belgique\/"},"modified":"2022-03-08T15:55:57","modified_gmt":"2022-03-08T15:55:57","slug":"miele-ouvre-ses-premiers-miele-points-en-belgique","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/elektro\/miele-ouvre-ses-premiers-miele-points-en-belgique\/","title":{"rendered":"Miele opent eerste &#039;Miele Points&#039; in Belgi\u00eb"},"content":{"rendered":"<p><strong>Miele\u00a0<\/strong>lanceert een nieuw winkelconcept\u00a0in Belgi\u00eb: aan de Antwerpse luxewinkelstraat Hopland opende een \u2018Miele Point\u2019, waar klanten producten kunnen zien en uitproberen. Dit voorjaar krijgt ook Hasselt zo\u2019n Mielepunt.<\/p>\n<p><!--break--><\/p>\n<p>\u00a0<\/p>\n<h2>Workshops en demo\u2019s<\/h2>\n<p>Aan Hopland in Antwerpen is\u00a0voortaan het eerste Miele Point van Belgi\u00eb te vinden. De producent van keuken- en huishoudtoestellen opende er een compacte premiumwinkel, waar consumenten het gamma kunnen ontdekken. Dat doen ze ook aan den lijve, met wekelijkse workshops en demosessies. De winkel telt een oppervlakte van slechts 150 vierkante meter over twee verdiepingen, maar zet niettemin in op beleving. Het merk onderstreept bijvoorbeeld dat chefkok en merkambassadeur Seppe Nobels sommige van de workshops zal leiden.<\/p>\n<p>\u00a0<\/p>\n<p>Het is niet de eerste keer dat Miele winkels opent. Het witgoedmerk heeft al grotere vlaggenschepen, &#8216;Miele Experience Centers&#8217; genaamd, in Brussel en Mollem.\u00a0Daarnaast zijn er nog\u00a0drie &#8216;Miele Centers&#8217; in Evergem, Kasterlee en Rumst. Deze vestigingen worden <a href=\"https:\/\/www.retaildetail.be\/nl\/news\/elektronica\/miele-bouwt-eigen-winkelnetwerk-verder-uit\" target=\"_blank\" rel=\"noopener\">uitgebaat door zelfstandige ondernemers<\/a>. Nu vormen de &#8216;Miele Point&#8217;-winkels <a href=\"https:\/\/www.retaildetail.be\/nl\/news\/elektronica\/waarom-ook-miele-belevingswinkels-opent\" target=\"_blank\" rel=\"noopener\">kleinere showrooms voor de binnensteden<\/a>.<\/p>\n<p>\nMiele zet de komende jaren volop in op de stadskernen, zegt de vaatwasserfabrikant zelf. Het Duitse merk wil zo letterlijk dichter bij zijn klanten staan en stelt zichzelf als doel om twee nieuwe Miele Points per jaar te openen. In mei volgt al een tweede flagshipstore in Hasselt.<\/p>\n<p>\u00a0<\/p>\n<h2>Omnichannelstrategie<\/h2>\n<p>De flagshipstores vormen een nieuwe formule binnen de omnichannelstrategie, zegt Raffaella Berardo, managing director Belgi\u00eb en Luxemburg: &#8220;We willen de shoppers in de stadscentra op hun wenken bedienen en het voor hen gemakkelijker maken zich onder te dompelen in ons Miele-universum. Ondanks dat we de voorbije jaren een sterke onlineverkoop hebben opgebouwd, merken we dat de kwaliteit, duurzaamheid en het gebruiksgemak van onze premium toestellen online niet altijd ten volle tot hun recht komen. Daarom zetten we bewust in op die connectiemomenten.\u201d<\/p>\n<p>\u00a0<\/p>\n<p>Enkele weken geleden deed Miele ook al <a href=\"https:\/\/www.retaildetail.be\/nl\/news\/elektronica\/miele-verwerft-belgische-stofzakkenfabrikant-eurofilters\" target=\"_blank\" rel=\"noopener\">een overname op de Belgische markt<\/a>. De groep kocht alle aandelen van het familiebedrijf <strong>Eurofilters <\/strong>in Pelt, dat reeds jarenlang een groot deel van de stofzuigerzakken voor Miele produceert. \u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Miele\u00a0lanceert een nieuw winkelconcept\u00a0in Belgi\u00eb: aan de Antwerpse luxewinkelstraat Hopland opende een \u2018Miele Point\u2019, waar klanten producten kunnen zien en uitproberen. Dit voorjaar krijgt ook Hasselt zo\u2019n Mielepunt. \u00a0 Workshops en demo\u2019s Aan Hopland in Antwerpen is\u00a0voortaan het eerste Miele Point van Belgi\u00eb te vinden. De producent van keuken- en huishoudtoestellen opende er een compacte [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":54518,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[17],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-54520","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-elektro"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Miele opent eerste &#039;Miele Points&#039; in Belgi\u00eb - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Miele\u00a0lanceert een nieuw winkelconcept\u00a0in Belgi\u00eb: in Antwerpen opende een \u2018Miele Point\u2019, waar klanten producten kunnen uitproberen. 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