{"id":54564,"date":"2022-03-10T13:30:20","date_gmt":"2022-03-10T13:30:20","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/gorillas-acquires-frichti-joins-just-eat-collaboration\/"},"modified":"2022-06-10T15:50:11","modified_gmt":"2022-06-10T13:50:11","slug":"gorillas-acquires-frichti-joins-just-eat-collaboration","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/food\/gorillas-acquires-frichti-joins-just-eat-collaboration\/","title":{"rendered":"Gorillas neemt Frichti over en partnert met Just Eat"},"content":{"rendered":"<p><strong>Gorillas<\/strong> verstevigt zijn greep op de Europese markt van de flitsbezorging. De Berlijnse snelbezorger neemt Franse concurrent <strong>Frichti<\/strong> over en sluit een merkwaardig verbond met <strong>Just Eat<\/strong> in Spanje.&nbsp;<\/p>\n<p><!--break--><\/p>\n<h2>Een concurrent minder<\/h2>\n<p>Gorillas en Frichti concurreren al een tijdje op de Franse en Belgische markten: beide flitsbezorgers proberen elkaar de loef af te steken in steden als Brussel, Parijs, Lille en Bordeaux. Nu maakt Gorillas echter een einde aan de concurrentiestrijd: de Duitse start-up neemt Frichti over.<\/p>\n<p>Na anderhalve maand aan onderhandelingen zijn <a href=\"https:\/\/www.internetworld.de\/digitaler-handel\/same-day-delivery\/gorillas-uebernimmt-franzoesischen-konkurrenten-frichti-2748109.html\" target=\"_blank\" rel=\"noopener\">beide partijen tot een deal gekomen<\/a>, bericht Internetworld. Welk overnamebedrag met de transactie gemoeid is, maken de bedrijven niet bekend. Frichti blijft wel onder eigen merknaam actief in Frankrijk en Belgi\u00eb, dus voor de consument verandert voorlopig niets.<\/p>\n<p>Voor Gorillas betekent de overname weliswaar toegang tot nieuw assortiment en knowhow. Frichti richtte zich aanvankelijk op het bezorgen van kant-en-klare maaltijden en zou \u2013 in tegenstelling tot veel concurrenten \u2013 winstgevend zijn. Gorillas biedt op dit moment nog geen huismerken of kant-en-klare maaltijden aan, dus met de hulp van Frichti wil de flitsbezorger nu kijken hoe het bedrijf verder kan opschalen.<\/p>\n<h2>Bestel bij Just Eat, Gorillas levert<\/h2>\n<p>Op de Spaanse markt gaat Gorillas dan weer een bijzondere samenwerking aan: de Duitsers slaan er de handen in elkaar met maaltijdbezorger Just Eat. De Spaanse afdeling van Just Eat Takeaway laat de bezorgers van Gorillas boodschappen aan huis leveren vanuit de (momenteel) veertien &#8216;dark stores&#8217; van de flitsbezorger in de steden Alicante, Barcelona, Madrid en Valencia. Op die manier zet Just Eat er zijn eerste stappen in het aanbieden van onlineboodschappen.<\/p>\n<p>\u201cDoor samen te werken met verschillende partners biedt Just Eat Spanje consumenten de mogelijkheid om een breed scala aan verse ingredi\u00ebnten, hygi\u00ebne- en schoonmaakproducten te kopen, een <a href=\"https:\/\/www.justeattakeaway.com\/newsroom\/en-WW\/211872-just-eat-spain-launches-its-grocery-convenience-business-with-gorillas-municipal-markets-and-small-businesses\" target=\"_blank\" rel=\"noopener\">dienst waar steeds meer vraag naar is<\/a> onder de Spanjaarden\u201d, verklaart de bezorger. Gebruikers kunnen hun boodschap gewoon via het Just Eat-platform bestellen, maar Gorillas zorgt voor de levering. Een duidelijk geval van \u2018coopetition\u2019, de trend waarbij concurrenten voor of achter de schermen gaan samenwerken.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Gorillas verstevigt zijn greep op de Europese markt van de flitsbezorging. De Berlijnse snelbezorger neemt Franse concurrent Frichti over en sluit een merkwaardig verbond met Just Eat in Spanje.&nbsp; Een concurrent minder Gorillas en Frichti concurreren al een tijdje op de Franse en Belgische markten: beide flitsbezorgers proberen elkaar de loef af te steken in [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":54562,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18],"tags":[430],"people":[],"extra":[],"company":[421,420,112],"topic":[281],"region":[177,89],"class_list":["post-54564","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","tag-flitsbezorgers","company-frichti","company-gorillas","company-just-eat-takeaway","topic-overname","region-duitsland","region-frankrijk"],"acf":[],"yoast_head":"<!-- This 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