{"id":54732,"date":"2022-03-22T14:11:45","date_gmt":"2022-03-22T14:11:45","guid":{"rendered":"https:\/\/www.retaildetail.be\/mode\/nike-keeps-pace\/"},"modified":"2022-03-22T14:11:45","modified_gmt":"2022-03-22T14:11:45","slug":"nike-keeps-pace","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/mode\/nike-keeps-pace\/","title":{"rendered":"Nike houdt de pas er stevig in"},"content":{"rendered":"<p>Productieproblemen in Azi\u00eb kunnen <strong>Nike<\/strong> niet deren: de fabrikant ziet in sterke kwartaalresultaten het bewijs dat zijn \u201cdirect-to-consumer\u201d-strategie de juiste is.<\/p>\n<p><!--break--><\/p>\n<p>\u00a0<\/p>\n<h2>Hogere investeringen<\/h2>\n<p>Nike behaalde in het derde kwartaal van zijn gebroken boekjaar een omzet van 10,9\u00a0miljard dollar (10\u00a0miljard euro), een groei met\u00a05%. Dat is beter dan verwacht, vooral omdat de sneakerproducent als gevolg van lockdowns te maken had met productieproblemen in Azi\u00eb. De groei was het sterkst in Noord-Amerika, enkel in China daalden de verkopen. De nettowinst echter daalde tot 1,4\u00a0miljard dollar (1,3\u00a0miljard euro): de fabrikant verhoogde de investeringen in marketing en technologie.<\/p>\n<p>\u00a0<\/p>\n<p>De sterke resultaten bewijzen dat de strategie om de consument nadrukkelijker rechtstreeks te benaderen de juiste is, zegt voorzitter en CEO John Donahoe. Die aanpak wapent het bedrijf immers tegen marktvolatiliteit. De omzet van Nike Direct steeg met\u00a015%, mede dankzij een normalisering van de trafiek in de eigen winkels. De digitale omzet ging er met\u00a019% op vooruit.<\/p>\n<p>\u00a0<\/p>\n<p>Het persbericht geeft geen update over de impact van de oorlog in Oekra\u00efne. Nike <a href=\"https:\/\/www.retaildetail.be\/nl\/news\/algemeen\/deze-retailers-nemen-maatregelen-tegen-rusland-na-de-inval-oekra%C3%AFne\">sloot wel zijn Russische webshop<\/a> maar de fysieke winkels in het land, die gerund worden door partners, zouden minstens deels openblijven.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Productieproblemen in Azi\u00eb kunnen Nike niet deren: de fabrikant ziet in sterke kwartaalresultaten het bewijs dat zijn \u201cdirect-to-consumer\u201d-strategie de juiste is. \u00a0 Hogere investeringen Nike behaalde in het derde kwartaal van zijn gebroken boekjaar een omzet van 10,9\u00a0miljard dollar (10\u00a0miljard euro), een groei met\u00a05%. Dat is beter dan verwacht, vooral omdat de sneakerproducent als gevolg [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":54730,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[14],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-54732","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mode"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Nike houdt de pas er stevig in - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Productieproblemen in Azi\u00eb kunnen Nike niet deren: de fabrikant ziet in sterke resultaten het bewijs dat zijn \u201cdirect-to-consumer\u201d-strategie de juiste is.\" 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