{"id":54917,"date":"2022-04-01T10:05:18","date_gmt":"2022-04-01T10:05:18","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/perfect-storm-food-retail-five-threats-and-opportunities\/"},"modified":"2022-04-01T10:05:18","modified_gmt":"2022-04-01T10:05:18","slug":"perfect-storm-food-retail-five-threats-and-opportunities","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/food\/perfect-storm-food-retail-five-threats-and-opportunities\/","title":{"rendered":"Foodretail ondergaat perfecte storm: vijf toekomstpistes"},"content":{"rendered":"

Europese foodretailers zien de toekomst somber in: hun marges staan onder druk door stijgende kosten, wijzigend koopgedrag en toenemende concurrentie \u2013 ook online. Daar komt een strijd om talent bovenop. Wat nu?<\/p>\n

<\/p>\n

\u00a0<\/p>\n

Dalende omzetten<\/h2>\n

Ook al v\u00f3\u00f3r de Russische inval in Oekra\u00efne was de verwachting van supermarktketens dat de vooruitzichten in\u00a02022 zouden verslechteren: de omzet zal naar verwachting verder dalen naarmate de pandemie verder wegebt en de horeca heropent. De druk op de prijzen neemt toe, de concurrentie wordt heviger en de onlinemarkt wordt volwassen. Komen daar nog eens bovenop: inflatie, stijgende loonkosten, bevoorradingsproblemen en een tekort aan werkkrachten. De perfecte storm, heet dat.<\/p>\n

\u00a0<\/p>\n

De oorlog in Oekra\u00efne zal deze uitdagingen enkel nog verergeren en de prijsgevoeligheid van de consument waarschijnlijk nog doen toenemen, stelt een nieuw rapport<\/a> van McKinsey en EuroCommerce, dat zich baseert op interviews met zestig CEO\u2019s van Europese foodretailers en een enqu\u00eate bij meer dan 12.000\u00a0consumenten uit negen landen. De onderzoekers zien hoe vijf grote trends zich aftekenen. Wel zijn er twee zijden aan de medaille: de bedreigingen houden gelukkig ook kansen in.<\/p>\n

\u00a0<\/p>\n

1. Inflatie zet marges onder druk<\/h2>\n

Retailers verwachten krimpende marges als gevolg van de inflatie. Terwijl de kosten stijgen komt ook de koopkracht van de consument sterk onder druk te staan, waardoor foodretailers niet in staat zijn om grote prijsverhogingen door te voeren. Gezinnen gaan immers op zoek naar goedkopere alternatieven (huismerken) en promoties. Discounters zijn het best geplaatst om aan die vraag te beantwoorden.<\/p>\n

\u00a0<\/p>\n

2. De markt polariseert<\/h2>\n

Prijs is echter niet alles: tegelijk zien retailers een sterk gepolariseerde vraag. Consumenten met hogere inkomens blijven gezonde, duurzame en hoogwaardige producten kopen. Anderzijds gaan huishoudens met een lager inkomen minder kopen of downtraden<\/em> naar goedkopere producten. Het omgaan met die tweespalt wordt een stevige uitdaging.<\/p>\n

\u00a0<\/p>\n

3. Onlinegroei vertraagt<\/h2>\n

Mogelijk neemt de onlinegroei een jaartje pauze, stelt het onderzoek. In markten met een minder ontwikkeld onlineaanbod zouden consumenten hun online uitgaven zelfs reduceren. In meer mature markten zullen consumenten hun online aankopen wel opdrijven, maar toch aan een trager tempo. Toch zouden online boodschappen kunnen doorgroeien tot een aandeel van 20% tegen 2030, weliswaar met grote verschillen per land. Het online aanbod zal verder differenti\u00ebren in functie van specifieke doelgroepen: denk aan flitsbezorgers, bio-webshops\u2026 Consumenten zullen hun online aankopen dan ook gaan verdelen over meer spelers.<\/p>\n

\u00a0<\/p>\n

4. Op zoek naar nieuwe inkomsten<\/h2>\n

Retailers die hun kernactiviteiten onder druk zien, moeten op zoek naar nieuwe bronnen van inkomsten. Geavanceerde analyses en kunstmatige intelligentie stellen retailers in staat om betere beslissingen te nemen op het vlak van productaanbod, prijs en promoties. Zo kunnen ze omzet en rentabiliteit opdrijven. Ook boren ze nieuwe inkomstenstromen aan: gezondheidsoplossingen, of advertentieruimte verkopen op basis van gegevens van klantenkaarten.<\/p>\n

\u00a0<\/p>\n

5. Talent als flessenhals<\/h2>\n

39% van de CEO\u2019s ziet het aantrekken van talent als \u00e9\u00e9n van hun grootste uitdagingen. Winnen in het concurrenti\u00eble landschap van de toekomst kan enkel met de beste medewerkers. Er is een sterke vraag naar nieuwe vaardigheden en profielen \u2013 denk aan digitalisering en duurzaamheidstransformatie. Dat vraagt om een aangepast personeelsbeleid, gericht op retentie en op training en opleiding.<\/p>\n

\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"

Europese foodretailers zien de toekomst somber in: hun marges staan onder druk door stijgende kosten, wijzigend koopgedrag en toenemende concurrentie \u2013 ook online. Daar komt een strijd om talent bovenop. Wat nu? \u00a0 Dalende omzetten Ook al v\u00f3\u00f3r de Russische inval in Oekra\u00efne was de verwachting van supermarktketens dat de vooruitzichten in\u00a02022 zouden verslechteren: de […]<\/p>\n","protected":false},"author":1,"featured_media":54915,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18],"tags":[],"people":[],"extra":[43],"company":[],"topic":[],"region":[],"class_list":["post-54917","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","extra-plus"],"acf":[],"yoast_head":"\nFoodretail ondergaat perfecte storm: vijf toekomstpistes - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Foodretailers zien hun marges onder druk komen door stijgende kosten, wijzigend koopgedrag en toenemende concurrentie - ook online. 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