{"id":5492,"date":"2014-04-08T14:09:26","date_gmt":"2014-04-08T14:09:26","guid":{"rendered":"https:\/\/www.retaildetail.be\/mode\/ca-wil-anderen-aanzetten-tot-biokatoen\/"},"modified":"2014-04-08T14:09:26","modified_gmt":"2014-04-08T14:09:26","slug":"ca-wil-anderen-aanzetten-tot-biokatoen","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/mode\/ca-wil-anderen-aanzetten-tot-biokatoen\/","title":{"rendered":"C&A wil anderen aanzetten tot biokatoen"},"content":{"rendered":"

“Kritiek punt voor biokatoen bereikt”<\/h2>\n

Tot en met 2011 steeg de productie van biokatoen in de hele wereld continu<\/strong>, maar sindsdien zijn de oogstopbrengsten in de daaropvolgende periode met 8% gedaald, ondanks het feit dat de helft van alle katoenlanden de productie van biokatoen verhoogd heeft.<\/p>\n

\u00a0<\/p>\n

Door de beperkte kennis over biologische teeltmethoden in de producerende landen en vooral door het gebrek aan samenwerking vanwege de afzetmarkten<\/strong> met de lokale gemeenschappen, is het huidige aandeel van biokatoen binnen de totale wereldproductie van katoen blijven steken op nauwelijks \u00e9\u00e9n procent. En dat terwijl de vraag naar organisch katoen blijft stijgen.<\/p>\n

\u00a0<\/p>\n

“We bevinden ons nu op een kritiek punt waarop de vraag naar biokatoen de beschikbaarheid overtreft<\/strong>. De daarmee gepaard gaande onzekerheid dreigt langlopende investeringen in biokatoen in gevaar te brengen”, zegt Thorsten Rolfes van C&A Europe.<\/p>\n

\u00a0<\/p>\n

Ieder zijn verantwoordelijkheid<\/h2>\n

Als wereldwijd marktleider in kleding van organisch katoen \u2013 en dus rechtstreeks betrokken partij \u2013 luidt C&A nu de alarmbel<\/strong>. Volgens de kledingketen dragen alle textielbedrijven “een buitengewone verantwoordelijkheid” voor het milieu \u00e9n de levensomstandigheden van de lokale telers.<\/p>\n

\u00a0<\/p>\n

“Merkbedrijven spelen een sleutelrol bij de ontwikkeling van biokatoen.<\/strong> Hoewel al enkele bedrijven actief zijn, toont de bevoorradingscrisis aan dat er nog veel meer gedaan moet worden. Samenwerking is daarbij het centrale trefwoord. De samenwerking met experts, gemeenten en regeringen ter plaatse levert een belangrijke bijdrage aan de ontplooiing van het volledige potentieel van biokatoen”, aldus Rolfes.<\/p>\n

\u00a0<\/p>\n

“Maar niet alleen in de productielanden, ook op de afzetmarkten kunnen ondernemingen iets bewerkstelligen, door hun klanten voor het thema ‘biokatoen’ te sensibiliseren<\/strong>.” Daartoe publiceerde C&A zopas een heuse folder met als titel ‘Biokatoen voor iedereen elke dag<\/a>‘.<\/p>\n

\u00a0<\/p>\n

“In 2020 al onze kleding duurzaam”<\/h2>\n

In 2013 verkocht C&A meer dan 110 miljoen kledingstukken van biokatoen. “Organisch katoen is nu goed voor 38% van onze totale katoenverkoop<\/strong>, maar daar stopt het niet”, zegt Ingrid Zeegers, hoofd sustainable business development bij C&A Europe. “We zetten koers naar een verdubbeling van de verkoop van biokatoen en willen ervoor zorgen dat in 2020 al onze kleding duurzaam is.”<\/p>\n

\u00a0<\/p>\n

Om dat doel te bereiken “hebben we meer zaden, meer producenten en meer verkopers nodig<\/strong>. Door samen te werken met onze collega’s in de sector en met experts in het veld, moet het ons lukken”, maakt Ingrid Zeegers zich sterk.<\/p>\n","protected":false},"excerpt":{"rendered":"

“Kritiek punt voor biokatoen bereikt” Tot en met 2011 steeg de productie van biokatoen in de hele wereld continu, maar sindsdien zijn de oogstopbrengsten in de daaropvolgende periode met 8% gedaald, ondanks het feit dat de helft van alle katoenlanden de productie van biokatoen verhoogd heeft. \u00a0 Door de beperkte kennis over biologische teeltmethoden in […]<\/p>\n","protected":false},"author":1,"featured_media":84,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[14],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-5492","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mode"],"acf":[],"yoast_head":"\nC&A wil anderen aanzetten tot biokatoen - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, 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