{"id":54935,"date":"2022-04-01T15:04:56","date_gmt":"2022-04-01T15:04:56","guid":{"rendered":"https:\/\/www.retaildetail.be\/mode\/torfs-van-start-met-livestream-shopping\/"},"modified":"2022-04-01T15:04:56","modified_gmt":"2022-04-01T15:04:56","slug":"torfs-van-start-met-livestream-shopping","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/mode\/torfs-van-start-met-livestream-shopping\/","title":{"rendered":"Torfs start met livestreamshopping"},"content":{"rendered":"<p>Schoenenketen <strong>Torfs<\/strong> organiseerde donderdagavond een exclusieve modeshow, maar ook wie er niet bij was kon mee shoppen. De show werd immers live gestreamd en was zo ook rechtstreeks \u2018shoppable\u2019.<\/p>\n<p><!--break--><\/p>\n<p>\u00a0<\/p>\n<h2>Klikken op de catwalk<\/h2>\n<p>Op 31\u00a0maart trapte de Belgische moderetailer Torfs zijn Fashionated-campagne af met een modeshow in de winkel in Edegem. Het VIP-evenement presenteerde een nieuwe schoenen- en kledingcollectie samengesteld door Farah el Bastani. Ook wie niet ter plaatse was, kon het meebeleven: de modeshow werd live uitgezonden op de website van Torfs en van daaruit konden kijkers ook rechtstreeks shoppen.<\/p>\n<p>\u00a0<\/p>\n<p>\u201cWat de toepassing bij Torfs uniek maakte, is dat het niet ging om vooraf opgenomen video, maar om live video vanaf locatie. De technologie was bovendien zo ingericht dat alles vanuit \u00e9\u00e9n scherm plaatsvond. Je kon dus kijken en klikken; je verlanglijstje of producten bekijken gebeurde zonder dat je de \u2018uitzending\u2019 moest verlaten\u201d, verklaart Tino Dekkers van het marketingbureau dat <a href=\"https:\/\/www.retaildetail.be\/nl\/news\/mode\/mayerline-innoveert-met-interactieve-digitale-catwalk\" target=\"_blank\" rel=\"noopener\">eerder ook al de digitale catwalk voor <strong>Mayerline<\/strong> ontwikkelde<\/a>.<\/p>\n<p>\u00a0<\/p>\n<h2>Voor de omnichannelwereld<\/h2>\n<p>\u201cWe leven in een omnichannelwereld, waar een klantenreis zich via steeds andere combinaties van fysieke en digitale contactpunten afspeelt\u201d, zegt CEO Wouter Torfs van het bekende familiebedrijf. \u201cMet een fysiek evenement in \u00e9\u00e9n van onze winkels, dat tegelijkertijd ook live gestreamd wordt, hopen we aan de verschillende inspiratie- en koopbehoeften van klanten tegemoet te komen.\u201d<\/p>\n<p>\u00a0<\/p>\n<p>De eerste editie was volgens Torfs een succes en smaakt naar meer. De stream werd 2000\u00a0keer bekeken en klanten maakten meer dan honderd &#8216;wishlists&#8217; aan. Hoewel het leeuwendeel van de kijkers bestaande klanten waren, trok het digitale event ook nieuwe klanten aan. In de toekomst volgen dus nog livestream-shoppinginitiatieven.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Schoenenketen Torfs organiseerde donderdagavond een exclusieve modeshow, maar ook wie er niet bij was kon mee shoppen. De show werd immers live gestreamd en was zo ook rechtstreeks \u2018shoppable\u2019. \u00a0 Klikken op de catwalk Op 31\u00a0maart trapte de Belgische moderetailer Torfs zijn Fashionated-campagne af met een modeshow in de winkel in Edegem. Het VIP-evenement presenteerde [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":54933,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[14],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-54935","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mode"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Torfs start met livestreamshopping - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Schoenen Torfs organiseerde donderdag een exclusieve modeshow, die live werd uitgezonden via de website en zo ook rechtstreeks \u2018shoppable\u2019 was.\" \/>\n<meta name=\"robots\" content=\"index, follow, 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