{"id":54942,"date":"2022-04-04T08:58:58","date_gmt":"2022-04-04T08:58:58","guid":{"rendered":"https:\/\/www.retaildetail.be\/mode\/secret-sales-starts-european-expansion-benelux\/"},"modified":"2022-04-04T08:58:58","modified_gmt":"2022-04-04T08:58:58","slug":"secret-sales-starts-european-expansion-benelux","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/mode\/secret-sales-starts-european-expansion-benelux\/","title":{"rendered":"Outletplatform Secret Sales start Europese uitrol in Benelux"},"content":{"rendered":"<p>Het Britse outletplatform <strong>Secret Sales<\/strong> gaat van start in Belgi\u00eb en Nederland, om daarna uit te breiden naar de rest van Europa. Het platform werkt als een marktplaats voor restvoorraden.<\/p>\n<p><!--break--><\/p>\n<p>\u00a0<\/p>\n<h2>Van ledenclub naar marktplaats<\/h2>\n<p>Het Britse Secret Sales heeft Europese ambities, en die beginnen in Belgi\u00eb en Nederland. In\u00a02020 namen ondernemers Chris Griffin en Matt Purt de voormalige ledenwebshop voor \u2018flash sales\u2019 (vergelijkbaar met <strong>Veepee<\/strong> en <strong>Showroomprive<\/strong>) over en veranderden ze de site in een marktplaats voor outletkleding.\u00a0<\/p>\n<p>\u00a0<\/p>\n<p>Op het platform bieden meer dan 1600\u00a0kledingmerken hun overgebleven voorraden van voorgaande seizoenen rechtstreeks aan consumenten aan. De deelnemende merken doen ook aan &#8216;dropshipping&#8217;: ze verzenden bestellingen zelf naar de klant vanuit hun eigen magazijnen. In\u00a02021 bezochten 31\u00a0miljoen unieke gebruikers de Britse site. De website heeft op de thuismarkt 6,7\u00a0miljoen geregistreerde accounthouders.\u00a0<\/p>\n<p>\u00a0<\/p>\n<h2>Nog twaalf landen<\/h2>\n<p>De formule zet nu zijn zinnen op het Europese continent, met een lancering in Belgi\u00eb en Nederland als startsein. In eerste instantie kunnen shoppers er 450\u00a0internationale en regionale merken terugvinden, aangestuurd door een lokaal team in Nederland. Op beide websites is momenteel voor meer dan 700\u00a0miljoen euro aan voorraad beschikbaar, laat het bedrijf weten. De Nederlandse en Belgische websites bieden ook gratis verzending en een retourtermijn van zestig dagen aan.<\/p>\n<p>\u00a0<\/p>\n<p>Ondertussen heeft Secret Sales ook al een laatste investeringsronde afgesloten, waarmee het platform naar nog eens twaalf andere Europese landen wil uitbreiden. Het doel is om het grootste platform voor discountmode in Europa te worden. \u201cSecret Sales biedt een volledig nieuwe kijk op het kopen van producten tegen een lagere prijs, van het uiterlijk van de website tot de ervaring tijdens het shoppen en de verzending,\u201d zegt alvast Tom Kelly, directeur van Secret Sales Nederland en Belgi\u00eb.\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Het Britse outletplatform Secret Sales gaat van start in Belgi\u00eb en Nederland, om daarna uit te breiden naar de rest van Europa. Het platform werkt als een marktplaats voor restvoorraden. \u00a0 Van ledenclub naar marktplaats Het Britse Secret Sales heeft Europese ambities, en die beginnen in Belgi\u00eb en Nederland. In\u00a02020 namen ondernemers Chris Griffin en [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":54940,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[14],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-54942","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mode"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Outletplatform Secret Sales start Europese uitrol in Benelux - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Het Britse outletplatform Secret Sales gaat van start in Belgi\u00eb en Nederland, om daarna uit te breiden en in de rest van Europa restvoorraden te verkopen.\" 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