{"id":54998,"date":"2022-04-06T14:22:08","date_gmt":"2022-04-06T14:22:08","guid":{"rendered":"https:\/\/www.retaildetail.be\/algemeen\/automerk-polestar-opent-pop-leuven\/"},"modified":"2022-04-06T14:22:08","modified_gmt":"2022-04-06T14:22:08","slug":"automerk-polestar-opent-pop-leuven","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/algemeen\/automerk-polestar-opent-pop-leuven\/","title":{"rendered":"Automerk Polestar opent pop-up in Leuven"},"content":{"rendered":"<p>Automerk <strong>Polestar<\/strong> opent aan de Leuvense Vaartkom een tijdelijke showroom: van april tot eind juni kunnen mensen er terecht voor testritten en info over elektrisch rijden.<\/p>\n<p><!--break--><\/p>\n<p>\u00a0<\/p>\n<h2>Goesting geven<\/h2>\n<p>De dochteronderneming van <strong>Volvo<\/strong> en Geely Holding wil zo veel mogelijk mensen laten kennismaken met elektrische mobiliteit. Dat doet het nu ook in Leuven, met een pop-upwinkel aan de Vaartkom. Van april tot eind juni kan iedereen er terecht voor informatie over de wagens van het jonge merk, maar ook voor informatie over elektrisch rijden in het algemeen. Wie dat wil, kan er een testrit aanvragen.<\/p>\n<p>\u00a0<\/p>\n<p>\u201cDat we binnenkort met z\u2019n allen zullen overschakelen naar elektrische mobiliteit is een feit. Maar het mag geen verhaal van \u2018moeten\u2019 zijn, de wil om te veranderen moet doorslaggevend zijn. Om die goesting op te wekken willen we zo veel mogelijk mensen laten kennismaken met onze wagens en elektrisch rijden,\u201d legt algemeen director Lies Eeckman uit.\u00a0<\/p>\n<p>\u00a0<\/p>\n<h2>Zoveel mogelijk ervaren<\/h2>\n<p>Polestar heeft momenteel slechts twee verschillende modellen, dus de keuzestress is beperkt, maar uit onderzoek bleek dat wie al eens ervaring opdeed met elektrische wagens 7% positiever staat tegenover dit soort auto\u2019s. \u201cOm de transitie naar duurzame mobiliteit te versnellen, hebben we er dus belang bij om zo veel mogelijk Belgen een eerste rijervaring met elektrische wagens te laten opdoen\u201d, aldus Eeckman. In Leuven kunnen mensen \u2013 op afspraak \u2013 de Polestar 2 uittesten.<\/p>\n<p>\u00a0<\/p>\n<p>Alleen testen, want kopen kan in de showroom niet. Het merk <a href=\"https:\/\/www.retaildetail.be\/nl\/news\/algemeen\/polestar-%E2%80%9Cdigital-first-human-always%E2%80%9D-kan-zelfs-met-auto%E2%80%99s\" target=\"_blank\" rel=\"noopener\">is resoluut &#8216;digital-first&#8217;<\/a>, dus een auto bestellen gebeurt volledig online. Op het <strong>RetailDetail Congress<\/strong> op 28 april in Antwerpen vertelt topvrouw Lies Eeckman meer over de bijzondere strategie van het merk. Nog op de affiche die dag: een mix van multinationale platformen en lokale ondernemers, waaronder <strong>Zalando<\/strong>, <strong>Alibaba<\/strong>, <strong>Rainpharma<\/strong>, <strong>La Bottega<\/strong>, <strong>Odette Lunettes<\/strong> en <strong>Cameleon<\/strong>. We maken snel meer namen bekend.\u00a0<a href=\"https:\/\/www.retaildetail.be\/nl\/retail-events\/retaildetail-congress\">Meer info en tickets via deze link<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Automerk Polestar opent aan de Leuvense Vaartkom een tijdelijke showroom: van april tot eind juni kunnen mensen er terecht voor testritten en info over elektrisch rijden. \u00a0 Goesting geven De dochteronderneming van Volvo en Geely Holding wil zo veel mogelijk mensen laten kennismaken met elektrische mobiliteit. Dat doet het nu ook in Leuven, met een [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":54996,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[15],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-54998","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-algemeen"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Automerk Polestar opent pop-up in Leuven - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Het elektrisch automerk Polestar opent aan de Leuvense Vaartkom een tijdelijke showroom: van april tot eind juni kunnen mensen er terecht voor testritten en info over elektrisch rijden.\" 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