{"id":55046,"date":"2022-04-11T06:36:16","date_gmt":"2022-04-11T06:36:16","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/ceo-boudewijn-van-den-brand-leaves-lidl-belgium\/"},"modified":"2022-04-11T06:36:16","modified_gmt":"2022-04-11T06:36:16","slug":"ceo-boudewijn-van-den-brand-leaves-lidl-belgium","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/food\/ceo-boudewijn-van-den-brand-leaves-lidl-belgium\/","title":{"rendered":"CEO Boudewijn van den Brand verlaat Lidl Belgi\u00eb"},"content":{"rendered":"<p><strong>Lidl<\/strong> Belgi\u00eb krijgt een nieuwe CEO: Boudewijn van den Brand, de Nederlander die acht jaar aan het hoofd stond van de discounter, vertrekt op 22 april. Zijn opvolger is al bekend.<\/p>\n<p><!--break--><\/p>\n<p>\u00a0<\/p>\n<h2>Focus op expansie en duurzaamheid<\/h2>\n<p>Volgens De Tijd blijft van den Brand <a href=\"https:\/\/www.tijd.be\/ondernemen\/retail\/lidl-belgie-krijgt-nieuwe-ceo\/10379566\" target=\"_blank\" rel=\"noopener\">op post tot 22\u00a0april<\/a>. Op 1\u00a0mei wordt hij opgevolgd door Matus Gala, de CEO van Lidl Slovakije. Lidl heeft het onverwachte nieuws bevestigd zonder meer duiding te geven.<\/p>\n<p>\u00a0<\/p>\n<p>Van den Brand werkte meer dan acht jaar voor Lidl Nederland &#8211; onder andere als regiodirecteur &#8211; vooraleer hij in\u00a02011 als verkoopdirecteur startte bij Lidl Belgi\u00eb en Luxemburg. Drie jaar later werd hij er CEO. Onder zijn impuls kende de \u2018smart discounter\u2019 een sterke groei: de supermarktketen opende niet alleen nieuwe winkels, maar vergrootte ook de bestaande panden om meer ruimte te maken voor verse producten. Het winkelconcept \u2018Lidl of the Future\u2019, dat <a href=\"https:\/\/www.retaildetail.be\/nl\/news\/food\/zo-ziet-de-lidl-van-de-toekomst-eruit\" target=\"_blank\" rel=\"noopener\">in\u00a02016 in primeur werd voorgesteld in Geel<\/a>, kende een snelle uitrol.<\/p>\n<p>\u00a0<\/p>\n<p>Opvallend was de grote nadruk die Van den Brand legde op een duurzaam bedrijfsbeleid. Hij lanceerde in\u00a02017 de ambitieuze duurzaamheidsstrategie \u2018Op weg naar morgen\u2019, <a href=\"https:\/\/www.retaildetail.be\/nl\/news\/food\/zo-wil-lidl-een-topper-worden-duurzaamheid\" target=\"_blank\" rel=\"noopener\">die steunt op vijf pijlers<\/a>: assortiment, medewerkers, milieu, maatschappij en businesspartners. E\u00e9n van de ambities: tegen\u00a02020 de beste werkgever zijn binnen de Belgische retailsector. In het najaar van\u00a02021 kampte de retailer echter met sociale onrust en stakingen, onder andere omdat het nieuwe verswinkelconcept volgens de vakbonden meer werkdruk op de vloer met zich meebrengt.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Lidl Belgi\u00eb krijgt een nieuwe CEO: Boudewijn van den Brand, de Nederlander die acht jaar aan het hoofd stond van de discounter, vertrekt op 22 april. Zijn opvolger is al bekend. \u00a0 Focus op expansie en duurzaamheid Volgens De Tijd blijft van den Brand op post tot 22\u00a0april. Op 1\u00a0mei wordt hij opgevolgd door Matus [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":55044,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-55046","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>CEO Boudewijn van den Brand verlaat Lidl Belgi\u00eb - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Lidl Belgi\u00eb krijgt een nieuwe CEO: Boudewijn van den Brand, de Nederlander die acht jaar aan het hoofd stond van de discounter, vertrekt op 22 april.\" \/>\n<meta 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