{"id":55054,"date":"2022-04-11T09:23:48","date_gmt":"2022-04-11T09:23:48","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/jumbo-limits-further-belgian-expansion\/"},"modified":"2022-04-11T09:23:48","modified_gmt":"2022-04-11T09:23:48","slug":"jumbo-limits-further-belgian-expansion","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/food\/jumbo-limits-further-belgian-expansion\/","title":{"rendered":"Voorlopig geen e-commerce voor Jumbo in Belgi\u00eb"},"content":{"rendered":"<p>Een stap naar het Franstalige landsgedeelte neemt <strong>Jumbo<\/strong> nog niet, en e-commerce is pas zinvol met een honderdtal winkels. Dat zegt topman Frits van Eerd, die ook toegeeft dat de Belgische expansie nog in een experimentele fase zit.<\/p>\n<p><!--break--><\/p>\n<p>\u00a0<\/p>\n<h2>Moeilijke procedures<\/h2>\n<p>Honderd Belgische winkels binnen de vijf jaar, dat was de doelstelling die Jumbo zich meer dan twee jaar geleden stelde. Intussen staat de <a href=\"https:\/\/www.retaildetail.be\/nl\/news\/food\/jumbo-opent-z%E2%80%99n-grootste-belgische-winkel-oostende\">teller nog maar op achttien<\/a>, en of de keten erin zal slagen om dit jaar vijftien winkels te openen, is niet zeker. Dat ligt aan de moeilijke vergunningsprocedures in Belgi\u00eb, zegt topman Frits van Eerd in De Tijd. \u201c<a href=\"https:\/\/www.tijd.be\/tablet\/newspaper\/ondernemen\/jumbo-kan-het-gedrag-van-de-belg-nog-onvoldoende-lezen\/10379677\">We vinden vlot locaties. We hebben er veertig tot vijftig vastliggen<\/a>\u201d. Vergunningen worden echter vaak betwist door buurtbewoners, concurrenten en gemeenten. Daardoor zit er flink wat vertraging op de veroveringscampagne in Belgi\u00eb.<\/p>\n<p>\u00a0<\/p>\n<p>Jumbo deed evenwel geen bod op de 86\u00a0<strong>Carrefour<\/strong>-winkels van <strong>Groupe Mestdagh<\/strong>, die intussen door <strong>Intermarch\u00e9<\/strong> <a href=\"https:\/\/www.retaildetail.be\/nl\/news\/food\/intermarch%C3%A9-neemt-de-winkels-van-carrefour-mestdagh-over\">werden binnengehaald<\/a>. Van Eerd bezocht de winkels wel, maar wil zich voorlopig beperken tot Vlaanderen. \u201cWe moeten ons niet overeten. Je moet doorrennen, maar stap voor stap. Als onze Vlaamse winkels succesvol zijn, zou het een logisch gevolg kunnen zijn dat we naar de rest van Belgi\u00eb trekken.\u201d<\/p>\n<p>\u00a0<\/p>\n<h2>Meer Belgen aannemen<\/h2>\n<p>De topman geeft toe dat Jumbo voorlopig moeilijk vat krijgt op de Belgische markt en de lokale consument: \u201cAls we in Nederland een winkel openen, kunnen we alles voorspellen: de omzet, de kosten, de groei. Dat is compleet anders in Belgi\u00eb. We kunnen het gedrag van de Belg nog onvoldoende lezen.(\u2026) We zitten dus in een experimentele fase.\u201d Jumbo past zich onder andere aan door meer Belgen aan te nemen op het hoofdkantoor in Brasschaat.<\/p>\n<p>\u00a0<\/p>\n<p>In elk geval blijft de doelstelling van honderd winkels overeind, benadrukt van Eerd: \u201cAls je een keten wilt bouwen, doe je dat niet met 18\u00a0winkels. Dan is honderd echt een minigetal.\u201d Die schaal heeft de retailer nodig om lokaal in te kopen en zich beter aan de Belgische markt aan te passen, en ook om e-commerceactiviteiten op te starten: \u201cAls we honderd winkels hebben, zou het logisch zijn dat we met e-commerce beginnen.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Een stap naar het Franstalige landsgedeelte neemt Jumbo nog niet, en e-commerce is pas zinvol met een honderdtal winkels. Dat zegt topman Frits van Eerd, die ook toegeeft dat de Belgische expansie nog in een experimentele fase zit. \u00a0 Moeilijke procedures Honderd Belgische winkels binnen de vijf jaar, dat was de doelstelling die Jumbo zich [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":55052,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-55054","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Voorlopig geen e-commerce voor Jumbo in Belgi\u00eb - RetailDetail BE<\/title>\n<meta name=\"description\" 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