{"id":55077,"date":"2022-04-12T08:26:58","date_gmt":"2022-04-12T08:26:58","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/labonnement-de-repas-fresheo-lorgne-la-france-et-les-pays-bas\/"},"modified":"2022-04-12T08:26:58","modified_gmt":"2022-04-12T08:26:58","slug":"labonnement-de-repas-fresheo-lorgne-la-france-et-les-pays-bas","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/food\/labonnement-de-repas-fresheo-lorgne-la-france-et-les-pays-bas\/","title":{"rendered":"Maaltijdabonnement Fresheo zet zinnen op Nederland en Frankrijk"},"content":{"rendered":"<p>De Waalse startup <strong>Fresheo<\/strong>, die gezonde kant-en-klare maaltijden aan huis bezorgt, wil na Vlaanderen ook de buurlanden veroveren: het bedrijf haalt geld op voor expansie naar Nederland en Frankrijk.<\/p>\n<p><!--break--><\/p>\n<p>\u00a0<\/p>\n<h2>Droomstart in Vlaanderen<\/h2>\n<p>Sinds\u00a02018 levert Fresheo verse maaltijden aan huis in het Franstalige landsgedeelte, afgelopen najaar kondigde het bedrijf <a href=\"https:\/\/www.retaildetail.be\/nl\/news\/food\/maaltijdabonnement-fresheo-van-start-vlaanderen\">de stap naar Vlaanderen aan<\/a>. Sinds zes weken is die expansie een feit, en de eerste resultaten doen dromen van meer, zegt oprichter Marvin Ndiaye aan L\u2019Echo: \u201cWe werven er elke week tussen twintig en dertig nieuwe klanten en <a href=\"https:\/\/www.lecho.be\/entreprises\/alimentation-boisson\/fresheo-est-prete-a-livrer-ses-plats-hors-frontieres\/10379739.html\">genereren daar nu al 15% van onze omzet<\/a>.\u201d<\/p>\n<p>\u00a0<\/p>\n<p>De komende maanden wil de ondernemer de positie van Fresheo op de Vlaamse markt versterken, maar hij kijkt ook al verder: Frankrijk en Nederland komen in het vizier. &#8220;Deze uitbreiding in het buitenland moet in\u00a02023 concreet worden. Om logistieke redenen beginnen we met de regio&#8217;s Parijs en Amsterdam.&#8221;<\/p>\n<p>\u00a0<\/p>\n<h2>Op zoek naar groeikapitaal<\/h2>\n<p>Daarvoor is wel kapitaal nodig. Tot voor kort kon het bedrijf zijn groei \u2013 een jaarlijkse omzetverdubbeling \u2013 financieren door de winst te herinvesteren, maar dat volstaat niet langer. Vorig jaar deed Fresheo beroep op <em>business angels<\/em> om met 500.000 euro vers kapitaal een nieuwe 600 m\u00b2 grote keuken te bouwen. Nu wil de onderneming in een nieuwe kapitaalronde \u201cverschillende miljoenen euro\u2019s\u201d ophalen om de expansie naar Frankrijk en Nederland te financieren. \u00a0<\/p>\n<p>\u00a0<\/p>\n<p>Fresheo werkt met een online abonnement en bezorgt momenteel al meer dan 10.000 maaltijden per week aan 1500\u00a0klanten, met tien gekoelde bestelwagens. De dienst wil zich onderscheiden met gezonde maaltijden, waarvan de voedingswaarde gevalideerd wordt door een di\u00ebtiste. Er zijn ook specifieke opties voor sportlui, vegetari\u00ebrs of mensen met andere noden \u2013 zoals glutenvrij.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>De Waalse startup Fresheo, die gezonde kant-en-klare maaltijden aan huis bezorgt, wil na Vlaanderen ook de buurlanden veroveren: het bedrijf haalt geld op voor expansie naar Nederland en Frankrijk. \u00a0 Droomstart in Vlaanderen Sinds\u00a02018 levert Fresheo verse maaltijden aan huis in het Franstalige landsgedeelte, afgelopen najaar kondigde het bedrijf de stap naar Vlaanderen aan. Sinds [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":55075,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-55077","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Maaltijdabonnement Fresheo zet zinnen op Nederland en Frankrijk - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Fresheo, dat gezonde kant-en-klare maaltijden aan huis bezorgt, wil ook de buurlanden veroveren en haalde geld op voor expansie naar Nederland en Frankrijk.\" \/>\n<meta name=\"robots\" content=\"index, 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