{"id":55452,"date":"2022-04-20T11:03:00","date_gmt":"2022-04-20T11:03:00","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=55452"},"modified":"2022-04-21T15:44:45","modified_gmt":"2022-04-21T15:44:45","slug":"heineken-mag-doorrekenen-aan-dorstige-europeanen","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/food\/heineken-mag-doorrekenen-aan-dorstige-europeanen\/","title":{"rendered":"Heineken mag doorrekenen aan dorstige Europeanen"},"content":{"rendered":"\n

Heineken<\/strong> profiteert van de hogere graanprijzen: nu dorstige consumenten eindelijk weer op caf\u00e9 kunnen, nemen ze de aanhoudende prijsstijgingen voor lief.<\/p>\n\n\n\n

Derde meer bier in Europa<\/strong><\/h2>\n\n\n\n

Bier komt van graan, en graan komt vaak uit Rusland of Oekra\u00efne: niet moeilijk dus dat de prijzen van de biertjes stijgen. Ook Heineken moet er opnieuw voor waarschuwen<\/a>, na een nochtans sterk eerste kwartaal. In het voorbije kwartaal eindigde de omzet meer dan een derde hoger dan een jaar eerder, goed voor net geen 7\u00a0miljard euro.<\/p>\n\n\n\n

De groei was dan ook grotendeels te danken aan de prijsstijgingen: wereldwijd verkocht Heineken ‘slechts’ 5,2% meer bier, vergeleken met pre-coronajaar 2019 ging 2,8% meer bier over de togen. In Europa lag de verkoop niettemin een pak hoger (+15%): op de Nederlandse thuismarkt verkocht de brouwerijgroep 30% meer bier, in het Verenigd Koninkrijk zelfs 40%. In Frankrijk en Itali\u00eb lag het volume 20% hoger.<\/p>\n\n\n\n

Ook in Azi\u00eb gingen mensen weer meer op caf\u00e9, terwijl consumenten wereldwijd meer premiumbieren lustten. Het zorgde mee voor een winststijging van 3,81% tot 417 miljoen euro. Al zijn de kosten voor het stopzetten van de Russische activiteiten nog niet meegerekend in dat winstcijfer, dat zal Heineken pas bij de afsluiting van de eerste jaarhelft doen.<\/p>\n","protected":false},"excerpt":{"rendered":"

Heineken profiteert van de hogere graanprijzen: nu dorstige consumenten eindelijk weer op caf\u00e9 kunnen, nemen ze de aanhoudende prijsstijgingen voor lief. Derde meer bier in Europa Bier komt van graan, en graan komt vaak uit Rusland of Oekra\u00efne: niet moeilijk dus dat de prijzen van de biertjes stijgen. Ook Heineken moet er opnieuw voor waarschuwen, […]<\/p>\n","protected":false},"author":5,"featured_media":55453,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18],"tags":[],"people":[],"extra":[],"company":[130],"topic":[],"region":[113],"class_list":["post-55452","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","company-heineken","region-nederland"],"acf":[],"yoast_head":"\nHeineken mag doorrekenen aan dorstige Europeanen - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Heineken profiteert van de hogere graanprijzen: nu consumenten eindelijk weer op caf\u00e9 kunnen, nemen ze de continue prijsstijgingen voor lief.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" 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