{"id":55718,"date":"2022-04-25T09:56:55","date_gmt":"2022-04-25T09:56:55","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=55718"},"modified":"2022-04-25T13:21:22","modified_gmt":"2022-04-25T13:21:22","slug":"kiabi-test-paskamer-en-kassa-voor-vips","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/mode\/kiabi-test-paskamer-en-kassa-voor-vips\/","title":{"rendered":"Kiabi test paskamer en kassa voor VIPs"},"content":{"rendered":"\n

De Franse kledingketen Kiabi<\/strong> introduceert een \u2018vip-paskamer\u2019, waar klanten kleren kunnen reserveren om te passen. Tevreden? Dan kunnen ze ook afrekenen zonder aanschuiven aan een speciale kassalijn.<\/p>\n\n\n\n

Test in Luik<\/h2>\n\n\n\n

Een heuse vip-service voor online reserveerders, dat is wat Kiabi uittest in haar Luikse winkel in M\u00e9diacit\u00e9. Vanaf woensdag 27 april kunnen klanten een dag op voorhand niet alleen kleren reserveren die ze willen passen, maar ze mogen die ook aantrekken in een gereserveerde paskamer. Meer zelfs: na afloop moeten ze ook niet meer aanschuiven aan de kassa\u2019s: er is voortaan namelijk een gereserveerde kassalijn.<\/p>\n\n\n\n

Kleren reserveren om te passen (\u2018e-reservering 24 uur\u2019) kan bij Kiabi al langer en in alle Belgische winkels, maar de paskamer en snelle kassalijn zijn experimenten die voorlopig alleen in Luik worden gevoerd. \u201cAls deze service bij onze klanten in de smaak valt, willen we het idee op termijn ook invoeren in de zeven andere winkels in Belgi\u00eb\u201d, zegt CEO J\u00e9r\u00f4me Callone er wel al bij. \u201cZeker gezinnen met kinderen (60% van de klanten van het merk) kunnen zo shopstress vermijden \u00e9n tijd uitsparen.\u201d<\/p>\n\n\n\n

Tegelijk is e-reservering een strategische zet om ‘singlechannel’-klanten om te zetten in omnichannel-klanten, legt Callone uit. Kiabi zag zijn onlineverkoop de afgelopen jaren sterk toenemen en voor dit jaar streeft het merk naar een bijkomende groei van 16%. In 2025 wil Kiabi al 29% van zijn omzet uit e-commerce halen. In de komende tijd wil het Franse merk nog een website voor tweedehands kledij en een atelier voor personaliseerbare kledij lanceren.<\/p>\n","protected":false},"excerpt":{"rendered":"

Kiabi test een \u2018vip-paskamer\u2019, waar klanten kleren reserveren om te passen. Ze kunnen ook afrekenen zonder aanschuiven aan de vip-kassalijn.<\/p>\n","protected":false},"author":5,"featured_media":55722,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[14],"tags":[],"people":[],"extra":[],"company":[216],"topic":[198],"region":[180],"class_list":["post-55718","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mode","company-kiabi","topic-e-commerce","region-luik"],"acf":[],"yoast_head":"\nKiabi test paskamer en kassa voor VIPs - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Kiabi test een \u2018vip-paskamer\u2019, waar klanten kleren reserveren om te passen. 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