{"id":55818,"date":"2022-04-26T09:42:48","date_gmt":"2022-04-26T09:42:48","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=55818"},"modified":"2022-04-26T11:02:45","modified_gmt":"2022-04-26T11:02:45","slug":"tape-a-loeil-wordt-tao-kids","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/mode\/tape-a-loeil-wordt-tao-kids\/","title":{"rendered":"Tape \u00e0 l\u2019Oeil wordt TAO Kids"},"content":{"rendered":"\n<p>De Franse kindermodeketen <strong>Tape \u00e0 l\u2019Oeil<\/strong> wil internationaal doorbreken onder een nieuwe naam: <strong>TAO Kids<\/strong> is makkelijker uit te spreken voor niet-Franstaligen \u00e9n plaatst kinderen nog meer centraal.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Eerst in Belgi\u00eb, daarna uitrol<\/h2>\n\n\n\n<p>Op 21 mei veranderen alle winkels van Tape \u00e0 l\u2019Oeil in Belgi\u00eb van identiteit: ze nemen dan de nieuwe naam TAO Kids aan. Geen al te grote stap, zegt de retailer: TAO (uit te spreken als T.A.O., alsof je het spelt) is al langer de \u2018bijnaam\u2019 die zowel werknemers als trouwe klanten gebruiken.<\/p>\n\n\n\n<p>De naamsverandering moet het makkelijker maken om internationaal door te groeien: \u2018Tape \u00e0 l&#8217;Oeil\u2019 is nu eenmaal moeilijk uit te spreken door niet-Franstalige shoppers. De toevoeging \u2018Kids\u2019 zet kinderen meer dan ooit in het middelpunt van de positionering.<\/p>\n\n\n\n<p>Vorig jaar testte de kinderketen de nieuwe naam al <a href=\"https:\/\/www.retaildetail.be\/nl\/news\/mode\/tape-a-loeil-ouvre-son-premier-magasin-tao-kids-a-schoten\/\">bij de opening van zijn derde Vlaamse winkel<\/a>, in Schoten. Ook <a href=\"https:\/\/fr.fashionnetwork.com\/news\/Tape-a-l-oeil-ouvre-son-premier-magasin-en-espagne-sous-le-nom-tao-kids,1397228.html\">de eerste Spaanse winkel<\/a> draagt de naam TAO Kids. \u201cDe naamsverandering begint in Belgi\u00eb en in de nieuwe markten\u201d, zegt omnichanneldirecteur Bernard Sombreffe aan RetailDetail. \u201cFrankrijk zal hoogstwaarschijnlijk in 2023 volgen, nadat het lessen heeft getrokken uit deze oefening in Belgi\u00eb.\u201d<\/p>\n\n\n\n<p>Tape \u00e0 l\u2019Oeil startte in Frankrijk in de jaren negentig en heeft op de thuismarkt intussen al 240 winkels. De retailer is daarnaast ook actief in Belgi\u00eb (16 winkels), Spanje (1), Algerije (5) en Saoedi-Arabi\u00eb (16). &nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>De Franse kindermodeketen Tape \u00e0 l\u2019Oeil wil internationaal doorbreken onder een nieuwe naam: TAO Kids is makkelijker uit te spreken voor niet-Franstaligen \u00e9n plaatst kinderen nog meer centraal. Eerst in Belgi\u00eb, daarna uitrol Op 21 mei veranderen alle winkels van Tape \u00e0 l\u2019Oeil in Belgi\u00eb van identiteit: ze nemen dan de nieuwe naam TAO Kids [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":55822,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[14],"tags":[],"people":[],"extra":[],"company":[225],"topic":[197],"region":[90,89],"class_list":["post-55818","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mode","company-tao-kids","topic-expansie","region-belgie","region-frankrijk"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Tape \u00e0 l\u2019Oeil wordt TAO Kids - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/nl\/news\/mode\/tape-a-loeil-wordt-tao-kids\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tape \u00e0 l\u2019Oeil wordt TAO Kids - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"De Franse kindermodeketen Tape \u00e0 l\u2019Oeil wil internationaal doorbreken onder een nieuwe naam: TAO Kids is makkelijker uit te spreken voor niet-Franstaligen \u00e9n plaatst kinderen nog meer centraal. Eerst in Belgi\u00eb, daarna uitrol Op 21 mei veranderen alle winkels van Tape \u00e0 l\u2019Oeil in Belgi\u00eb van identiteit: ze nemen dan de nieuwe naam TAO Kids [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.retaildetail.be\/nl\/news\/mode\/tape-a-loeil-wordt-tao-kids\/\" \/>\n<meta property=\"og:site_name\" content=\"RetailDetail BE\" \/>\n<meta property=\"article:published_time\" content=\"2022-04-26T09:42:48+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-04-26T11:02:45+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/04\/TAO-Kids-Schoten.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1326\" \/>\n\t<meta property=\"og:image:height\" content=\"877\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Stefan Van Rompaey\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Geschreven door\" \/>\n\t<meta name=\"twitter:data1\" content=\"Stefan Van Rompaey\" \/>\n\t<meta name=\"twitter:label2\" content=\"Geschatte leestijd\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minuten\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/news\\\/mode\\\/tape-a-loeil-wordt-tao-kids\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/news\\\/mode\\\/tape-a-loeil-wordt-tao-kids\\\/\"},\"author\":{\"name\":\"Stefan Van Rompaey\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#\\\/schema\\\/person\\\/51aec6069c4416aa2f68b2e4ff3455df\"},\"headline\":\"Tape \u00e0 l\u2019Oeil wordt TAO Kids\",\"datePublished\":\"2022-04-26T09:42:48+00:00\",\"dateModified\":\"2022-04-26T11:02:45+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/news\\\/mode\\\/tape-a-loeil-wordt-tao-kids\\\/\"},\"wordCount\":223,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/news\\\/mode\\\/tape-a-loeil-wordt-tao-kids\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2022\\\/04\\\/TAO-Kids-Schoten.jpg\",\"articleSection\":[\"Mode\"],\"inLanguage\":\"nl-NL\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/news\\\/mode\\\/tape-a-loeil-wordt-tao-kids\\\/#respond\"]}],\"copyrightYear\":\"2022\",\"copyrightHolder\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/news\\\/mode\\\/tape-a-loeil-wordt-tao-kids\\\/\",\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/news\\\/mode\\\/tape-a-loeil-wordt-tao-kids\\\/\",\"name\":\"Tape \u00e0 l\u2019Oeil wordt TAO Kids - 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