{"id":55877,"date":"2022-04-26T15:14:04","date_gmt":"2022-04-26T15:14:04","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=55877"},"modified":"2022-04-26T15:55:12","modified_gmt":"2022-04-26T15:55:12","slug":"cras-woodshops-vervelt-na-144-jaar-tot-cras","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/doe-het-zelf-tuin\/cras-woodshops-vervelt-na-144-jaar-tot-cras\/","title":{"rendered":"Cras Woodshops vervelt na 144 jaar tot Cras"},"content":{"rendered":"\n<p><strong>Cras Woodshops<\/strong>, een houthandel voor professionals, lanceert een nieuwe strategie: het 144-jaar oude familiebedrijf heet voortaan gewoon Cras en gaat voor expansie, ook online.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Vijf jaar verandering<\/h2>\n\n\n\n<p>B2B-houthandelaar Cras Woodshops, goed voor zeventien winkels in Belgi\u00eb, meet zich een nieuwe strategie aan. Om duidelijk te maken dat het familiebedrijf meer dan hout alleen verkoopt, is de naam voortaan simpelweg Cras. Bij de krasse 144-jarige zijn namelijk al zeven categoriemanagers aan de slag, die het assortiment voor vakmannen uitbreidden met onder andere composiet, gipskarton en isolatie.<\/p>\n\n\n\n<p>\u201cDit is voor ons h\u00e9t moment om een vernieuwde, uitgepuurde boodschap de wereld in te sturen\u201d, zegt Kenneth Tallir, omnichannelmarketingmanager bij Cras. \u201cEnerzijds omdat het bedrijf de afgelopen vijf jaar danig is veranderd en anderzijds omdat we ambitieuze groeiplannen hebben.\u201d<\/p>\n\n\n\n<p>Weldra kunnen professionele klanten er ook online terecht, om te bestellen op een klantenplatform of met vragen via WhatsApp, Facebook Messenger en andere digitale kanalen. Afhalen maakt het bedrijf ondertussen effici\u00ebnter met een Cras-nachtsas in sommige winkels en een \u2018fast flow\u2019-balie voor tijdens de openingsuren. Daar kunnen op voorhand bestelde goederen sneller worden opgehaald.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Meer winkels op komst<\/h2>\n\n\n\n<p>In Oostende bouwt Cras bovendien aan een volledig nieuw winkelconcept. De winkel, die rond het bouwverlof klaar moet zijn, is sterker op advies en service gericht. In de \u2018pro-space\u2019 vinden vakmannen stalen, maquettes en tools, terwijl bezoekers via QR-codes materialen kunnen inlezen voor alle technische info. Terwijl klanten wachten op hun verzaagde plaat, krijgen ze koffie en info via digitale beeldschermen.<\/p>\n\n\n\n<p>\u2018Cras 2.0\u2019, zoals  Tallir het noemt, heeft met het nieuwe concept al expansie op het oog. \u201cEen recente oefening op basis van uitgebreide data leert ons dat er nog aanzienlijk potentieel is in de markt voor ons Cras-concept. Hoeveel extra Cras-shops er precies zullen bijkomen laten we (nog even) in het midden, maar we blijven wel ambitieus op dat vlak.\u201d<\/p>\n\n\n\n<p>Naar analogie met de Europese Green Deal wil Cras bovendien de eigen CO2-uitstoot tegen 2030 met 55% reduceren. Het bedrijf werkt onder andere met zonnepanelen en lokale houtsoorten, en is een concreet actieplan aan het ontwikkelen.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Houthandel Cras Woodshops lanceert een nieuwe strategie: het familiebedrijf heet voortaan Cras en gaat voor expansie, ook online.<\/p>\n","protected":false},"author":5,"featured_media":55878,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[16],"tags":[],"people":[],"extra":[],"company":[],"topic":[198,197],"region":[90],"class_list":["post-55877","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-doe-het-zelf-tuin","topic-e-commerce","topic-expansie","region-belgie"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - 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