met vijf procent terug naar 1,2 miljard dollar<\/a> (870 miljoen euro).<\/p>\n\u00a0<\/p>\n
De mindere cijfers zijn te wijten aan slechte omzetten in de Verenigde Staten, waar de vergelijkbare omzet met 1,7 procent daalde<\/strong>. In Europa deed de fastfoodketen het beter met een vergelijkbare omzetgroei van 1,4 procent in Europa, vooral dankzij Groot-Brittanni\u00eb, Frankrijk en Rusland. In de rest van de wereld steeg de vergelijkbare omzet met 1 procent.<\/p>\n\u00a0<\/p>\n
Om de cijfers op te krikken is McDonald’s van plan om een grote marketingcampagne op te zetten<\/strong> om meer nadruk te leggen op het ontbijtmenu van de keten en op basisitems als de Big Mac. Die basisproducten zijn immers goed voor 40 procent van de omzet.<\/p>\n","protected":false},"excerpt":{"rendered":"Europa doet het goed In het eerste kwartaal haalde McDonald’s een omzet van 6,7 miljard dollar (4,9 miljard euro), een stijging van \u00e9\u00e9n procent ten opzichte van een jaar eerder en ongeveer in lijn met wat de analisten hadden verwacht. De nettowinst viel wel met vijf procent terug naar 1,2 miljard dollar (870 miljoen euro). […]<\/p>\n","protected":false},"author":1,"featured_media":84,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-5614","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"\n
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