{"id":5622,"date":"2014-04-24T07:48:22","date_gmt":"2014-04-24T07:48:22","guid":{"rendered":"https:\/\/www.retaildetail.be\/elektro\/apple-verkocht-meer-iphones-maar-minder-ipads-en-ipods\/"},"modified":"2014-04-24T07:48:22","modified_gmt":"2014-04-24T07:48:22","slug":"apple-verkocht-meer-iphones-maar-minder-ipads-en-ipods","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/elektro\/apple-verkocht-meer-iphones-maar-minder-ipads-en-ipods\/","title":{"rendered":"Apple verkocht meer iPhones maar minder iPads en iPods"},"content":{"rendered":"<h2>Voorspelde omzetdaling blijft uit dankzij China<\/h2>\n<p>Apple boekte in het tweede kwartaal van zijn gebroken boekjaar 2013\/2014 een <a href=\"http:\/\/www.apple.com\/pr\/library\/2014\/04\/23Apple-Reports-Second-Quarter-Results.html\" target=\"_blank\" rel=\"noopener\">omzet van 45,6 miljard dollar<\/a> (33 miljard euro), tegenover 43,6 miljard dollar een jaar eerder. De <strong>nettowinst steeg naar 10,2 miljard dollar<\/strong>\u00a0(of ca. 7,32 miljard euro). Daarmee zet het bedrijf van CEO Tim Cook de analisten een neus, want die hadden de eerste omzetdaling bij Apple in 11 jaar tijd voorspeld. Ze gingen daarbij uit van een omzet van 43,5 miljard dollar en een nettowinst van 9,1 miljard dollar.<\/p>\n<p>\u00a0<\/p>\n<p>Apple verkocht het voorbije kwartaal <strong>43,7 miljoen iPhones, liefst 14% meer<\/strong> dan in hetzelfde kwartaal een jaar eerder (toen ging het om 37,4 miljoen toestellen). Daarmee is het succesnummer van Apple goed voor een omzet van 26 miljard euro.<\/p>\n<p>\u00a0<\/p>\n<p>Analisten zien in dat sterke cijfer een signaal dat de <a href=\"nl\/belgie\/b-electronica\/item\/17282-apple-sluit-megadeal-in-china-en-speelt-voor-kerstman\" target=\"_blank\" rel=\"noopener\">deal van Apple met &#8217;s werelds grootste telco, China Mobile<\/a>, vruchten begint af te werpen: de Chinese kwartaalomzet lag 13% hoger dan vorig jaar en zelfs 5% hoger dan het laatste kwartaal van 2013. De verkoop van de iPad daarentegen viel met 13% terug tot 16,3 miljoen stuks en de <strong>verkoop van de iPod halveerde zelfs\u00a0<\/strong> tot 2,8 miljoen toestellen (-52%). Apple verkocht daarnaast nog 4,1 miljoen MacBook Pro en MacBook Air-computers.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Voorspelde omzetdaling blijft uit dankzij China Apple boekte in het tweede kwartaal van zijn gebroken boekjaar 2013\/2014 een omzet van 45,6 miljard dollar (33 miljard euro), tegenover 43,6 miljard dollar een jaar eerder. De nettowinst steeg naar 10,2 miljard dollar\u00a0(of ca. 7,32 miljard euro). Daarmee zet het bedrijf van CEO Tim Cook de analisten een [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":84,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[17],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-5622","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-elektro"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Apple verkocht meer iPhones maar minder iPads en iPods - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/nl\/news\/elektro\/apple-verkocht-meer-iphones-maar-minder-ipads-en-ipods\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Apple verkocht meer iPhones maar minder iPads en iPods - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Voorspelde omzetdaling blijft uit dankzij China Apple boekte in het tweede kwartaal van zijn gebroken boekjaar 2013\/2014 een omzet van 45,6 miljard dollar (33 miljard euro), tegenover 43,6 miljard dollar een jaar eerder. 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