{"id":5623,"date":"2014-04-24T08:25:48","date_gmt":"2014-04-24T08:25:48","guid":{"rendered":"https:\/\/www.retaildetail.be\/in-bleed\/12-inspirerende-voorbeelden-van-e-mailmarketing\/"},"modified":"2014-04-24T08:25:48","modified_gmt":"2014-04-24T08:25:48","slug":"12-inspirerende-voorbeelden-van-e-mailmarketing","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/in-bleed\/12-inspirerende-voorbeelden-van-e-mailmarketing\/","title":{"rendered":"12 inspirerende voorbeelden van e-mailmarketing"},"content":{"rendered":"

Van e-mailadressen verzamelen tot CRM-integratie<\/h2>\n

Blinker helpt al tien jaar lang organisaties in Nederland om e-mailmarketing succesvol in te zetten en heeft nu een bundel gemaakt van twaalf praktijkvoorbeelden voor iedereen die met communicatie te maken heeft<\/strong>, en voor communicatieprofessionals die aan e-mailmarketing doen in het bijzonder.<\/p>\n

\u00a0<\/p>\n

Aan de hand van de geselecteerde cases wil het marketingbureau onder meer tonen goede e-mailmarketing het websitebezoek kan vergroten<\/strong>, meer leads kan genereren en de online omzet kan verhogen. \u201cVoor veel bedrijven betekent e-mailmarketing het verzenden van een nieuwsbrief via e-mail. Een prima vorm van e-mailmarketing, maar er is veel meer mogelijk\u201d, klinkt het bij Blinker.<\/p>\n

\u00a0<\/p>\n

Zo worden in de cases twaalf elementen van e-mailmarketing<\/strong> behandeld:<\/p>\n

    \n
  1. het verzamelen van e-mailadressen<\/li>\n
  2. het ontwerpen van een goede e-mail<\/li>\n
  3. het inspelen op e-mailstatistieken<\/li>\n
  4. het genereren van leads<\/li>\n
  5. het voeren van een welkomstcampagne<\/li>\n
  6. het verrijken van profielen<\/li>\n
  7. het evalueren van projecten<\/li>\n
  8. het cross-sellen n.a.v. enquetes<\/li>\n
  9. het genereren van dynamische content<\/li>\n
  10. ‘Multivariate testing’<\/li>\n
  11. het optimaliseren van e-mailcampagnes<\/li>\n
  12. het integreren van CRM-systemen<\/li>\n<\/ol>\n

    \u00a0<\/p>\n

    Deze twaalf cases heeft Blinker gratis beschikbaar gesteld: u kan ze hier downloaden.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

    Van e-mailadressen verzamelen tot CRM-integratie Blinker helpt al tien jaar lang organisaties in Nederland om e-mailmarketing succesvol in te zetten en heeft nu een bundel gemaakt van twaalf praktijkvoorbeelden voor iedereen die met communicatie te maken heeft, en voor communicatieprofessionals die aan e-mailmarketing doen in het bijzonder. \u00a0 Aan de hand van de geselecteerde cases […]<\/p>\n","protected":false},"author":1,"featured_media":84,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[35],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-5623","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-in-bleed"],"acf":[],"yoast_head":"\n12 inspirerende voorbeelden van e-mailmarketing - RetailDetail 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