{"id":56245,"date":"2022-05-03T10:00:28","date_gmt":"2022-05-03T10:00:28","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=56245"},"modified":"2022-05-03T11:12:19","modified_gmt":"2022-05-03T11:12:19","slug":"onlineparafarmacie-pharmasimple-houdt-het-internet-voor-bekeken","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/schoonheid-verzorging\/onlineparafarmacie-pharmasimple-houdt-het-internet-voor-bekeken\/","title":{"rendered":"Online apotheek Pharmasimple gaat weer voor fysiek"},"content":{"rendered":"\n<p>De Waalse online parafarmacie <strong>Pharmasimple<\/strong> gaat voor fysieke expansie: de formule wil naar 200&nbsp;bakstenen winkels. Opvallend genoeg zijn fysieke apotheken weer rendabeler dan online.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Apotheken boeren beter dan webshops<\/h2>\n\n\n\n<p>Pharmasimple wil zowat 200&nbsp;fysieke apotheken overnemen. Het bedrijf uit La Louvi\u00e8re is het beu online, nadat het tien jaar geleden net de apothekerswereld voor bekeken hield en toen volledig digitaliseerde. <\/p>\n\n\n\n<p>Apothekers Micha\u00ebl Willems en zijn vrouw waren destijds bij de eersten om online te gaan en dat leverde hen geen windeieren op. Met zijn drie webshops \u2013 Pharmasimple, Parapharmazen en 1001 Pharmacies \u2013 noteert het bedrijf al sinds&nbsp;2017 op de beurs van Parijs en haalde het vorig jaar een omzet van 30&nbsp;miljoen euro. Meer dan twee derde van die omzet komt van de Franse markt.<\/p>\n\n\n\n<p>Nu zijn de gloriejaren echter voorbij. \u201cVandaag is het <a href=\"https:\/\/www.tijd.be\/ondernemen\/farma-biotech\/Waals-Pharmasimple-aast-op-150-a-200-apotheken\/10384941\" target=\"_blank\" rel=\"noreferrer noopener\">erg moeilijk geworden als onlinespeler<\/a>\u201d, zegt  Willems aan De Tijd. \u201cVroeger bracht elke in Google ge\u00efnvesteerde euro er nog 10 op. Nu is dat nauwelijks nog 3 euro, wat onvoldoende is om rendabel te zijn. De concurrentie om online visibiliteit te genereren is veel groter geworden, net als de concurrentie online in onze sector.\u201d En, opmerkelijk: apotheken doen het weer goed. Volgens Willems zijn apotheken tegenwoordig rendabeler dan tien jaar geleden.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">30 overnames per jaar<\/h2>\n\n\n\n<p>Hoewel de webshops blijven, wil Willems terug voet op Belgische bodem krijgen. Letterlijk, door 150 tot 200 apotheken over te nemen in de komende vijf jaar. Op dit moment heeft de keten al zeven fysieke vestigingen, meer bepaald in Brussel en Vlaanderen. Tegen het eind van dit jaar moeten dat er vijftien zijn, vanaf volgend jaar wil Pharmasimple groeien aan een ritme van dertig overnames per jaar.<\/p>\n\n\n\n<p>Om de expansie mogelijk te maken, krijgt de Waalse onderneming hulp van de Britse investeerder  Alpha Blue Ocean. In&nbsp;2021 steunde het fonds een kapitaalverhoging van tien miljoen euro en de komende vijf jaar kan Pharmasimple nog eens 200&nbsp;miljoen euro binnenhalen in ruil voor obligaties.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>De Waalse online parafarmacie Pharmasimple gaat voor fysieke expansie: de formule wil naar 200 bakstenen winkels. Opvallend genoeg zijn fysieke apotheken weer rendabeler dan online.<\/p>\n","protected":false},"author":5,"featured_media":56246,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[19],"tags":[305],"people":[],"extra":[],"company":[],"topic":[198,197],"region":[90],"class_list":["post-56245","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-schoonheid-verzorging","tag-apotheek","topic-e-commerce","topic-expansie","region-belgie"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Online apotheek Pharmasimple gaat weer voor fysiek - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Online parafarmacie Pharmasimple gaat voor fysieke expansie: de formule wil naar 200 winkels. 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