{"id":56489,"date":"2022-05-05T14:10:40","date_gmt":"2022-05-05T12:10:40","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=56489"},"modified":"2022-05-06T10:25:16","modified_gmt":"2022-05-06T08:25:16","slug":"onbemande-okay-direct-presteert-binnen-de-verwachtingen","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/food\/onbemande-okay-direct-presteert-binnen-de-verwachtingen\/","title":{"rendered":"Onbemande Okay Direct presteert binnen de verwachtingen"},"content":{"rendered":"\n<p>Na een half jaar maakt <strong>Colruyt Group<\/strong> een eerste evaluatie van zijn autonome stadswinkel in Gent. De verwachtingen worden ingelost, de technologie werkt. Okay Direct is vooral populair wanneer andere winkels gesloten zijn.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Verse voeding en dranken<\/h2>\n\n\n\n<p>De volautomatische winkel in de Gentse Belfortstraat is \u2013 niet geheel onlogisch \u2013 vooral populair in de late avond en \u2019s nachts, wanneer andere winkels gesloten zijn. Klanten zijn positief verrast door het aanbod: vooral de verse producten vallen in de smaak. <a href=\"https:\/\/www.nieuwsblad.be\/cnt\/dmf20220504_93341991\">Ook dranken worden veel verkocht<\/a>, zegt woordvoerder Hanne Poppe aan Het Nieuwsblad. Volgens haar liggen de resultaten in de lijn van de verwachtingen.<\/p>\n\n\n\n<p>Opmerkelijk is dat er in de onbemande winkel niet m\u00e9\u00e9r wordt gestolen dan in winkels met personeel. Er zijn wel mensen die het systeem proberen te omzeilen, maar Colruyt kan opvolgen om welke klanten het gaat en zet een veiligheidsagent in. Toegang tot de winkel krijg je enkel met de QR-code van je Xtra-klantenkaart.<\/p>\n\n\n\n<p>Colruyt Group <a href=\"https:\/\/www.retaildetail.be\/nl\/news\/food\/colruyt-group-tests-autonomous-city-store-ghent\/\">opende de onbemande winkel begin november<\/a>, als testproject om het potentieel van een onbemande stadswinkelformule in te schatten. De technologie werd in eigen huis ontwikkeld. Klanten vinden er zowat 650&nbsp;referenties op een oppervlakte van 150&nbsp;m\u00b2. In het aanbod ligt de nadruk op maaltijden, vlees, vis, groenten en fruit en brood, maar ook op depannageproducten als toiletpapier en tandpasta.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Na een half jaar maakt Colruyt Group een eerste evaluatie van zijn autonome stadswinkel in Gent. De verwachtingen worden ingelost, de technologie werkt. Okay Direct is vooral populair wanneer andere winkels gesloten zijn. Verse voeding en dranken De volautomatische winkel in de Gentse Belfortstraat is \u2013 niet geheel onlogisch \u2013 vooral populair in de late [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":56490,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18],"tags":[],"people":[],"extra":[],"company":[141,338],"topic":[264],"region":[152],"class_list":["post-56489","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","company-colruyt-group","company-okay","topic-winkelconcept","region-gent"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Onbemande Okay Direct presteert binnen de verwachtingen - RetailDetail BE<\/title>\n<meta name=\"description\" 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