{"id":56588,"date":"2022-05-06T18:01:18","date_gmt":"2022-05-06T16:01:18","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=56588"},"modified":"2022-05-09T09:56:40","modified_gmt":"2022-05-09T07:56:40","slug":"fietsketen-lucien-opent-vlaggenschip-met-hoge-ambities","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/vrije-tijd\/fietsketen-lucien-opent-vlaggenschip-met-hoge-ambities\/","title":{"rendered":"Fietsketen Lucien opent vlaggenschip met hoge ambities"},"content":{"rendered":"\n<p>De eerste vlaggenschipwinkel van <strong>Lucien<\/strong>, de fietsenketen van mobiliteitsprovider <strong>D\u2019Ieteren<\/strong>, is vandaag geopend in Elsene. De nieuwe speler wil snel 25&nbsp;winkels hebben en mikt op een omzet van honderd miljoen euro binnen vijf jaar.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Ambitieuze overnameplannen<\/h2>\n\n\n\n<p>Het vlaggenschip, onder het hoofdkantoor van D\u2019Ieteren in Elsene,  is met 3.000&nbsp;m\u00b2 meteen een flink uit de kluiten gewassen exemplaar. De winkel verkoopt alle types fietsen, accessoires en kledij. Klanten kunnen er testritjes maken op een circuit van 1500&nbsp;m\u00b2.<\/p>\n\n\n\n<p>De opening van deze vestiging betekent het startschot van een ambitieus expansieplan. De retailer wil via overnames nog voor de zomer vijf tot zes winkels hebben in Brussel, zei directeur Karl Lechat. Eind vorig jaar <a href=\"https:\/\/www.retaildetail.be\/nl\/news\/algemeen\/dieteren-acquiert-une-chaine-de-magasins-de-velos-a-anvers\/\">nam het bedrijf al de Antwerpse fietsenketen <strong>iBike<\/strong> over<\/a>, goed voor acht vestigingen, en ook de Brusselse fietsenwinkel <strong>Goodbikes<\/strong>. Lucien wil eerst een sterke positie uitbouwen in deze twee steden, alvorens uit te breiden naar andere centrumsteden.<\/p>\n\n\n\n<p>Met de doelstelling van 25&nbsp;winkels wordt Lucien een geduchte concurrent voor <strong>Bike Republic<\/strong>, de fietsenketen van <strong>Colruyt Group<\/strong>, die nu 24&nbsp;vestigingen heeft. Er is een consolidatiebeweging aan de gang in de fietsenbranche. Ook Fietsen <strong>Wildiers<\/strong> mengt zich in de debatten: die keten heeft sinds kort tien winkels.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>De eerste vlaggenschipwinkel van Lucien, de fietsenketen van mobiliteitsprovider D\u2019Ieteren, is vandaag geopend in Elsene. De nieuwe speler wil snel 25&nbsp;winkels hebben en mikt op een omzet van honderd miljoen euro binnen vijf jaar. Ambitieuze overnameplannen Het vlaggenschip, onder het hoofdkantoor van D\u2019Ieteren in Elsene, is met 3.000&nbsp;m\u00b2 meteen een flink uit de kluiten gewassen [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":56607,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[20],"tags":[],"people":[],"extra":[],"company":[357,358],"topic":[197,221],"region":[178],"class_list":["post-56588","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-vrije-tijd","company-dieteren","company-lucien","topic-expansie","topic-winkelopeningen","region-brussel"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Fietsketen Lucien opent vlaggenschip met hoge ambities - 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