{"id":57233,"date":"2022-05-23T16:15:27","date_gmt":"2022-05-23T14:15:27","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=57233"},"modified":"2022-05-24T11:44:46","modified_gmt":"2022-05-24T09:44:46","slug":"iceland-geeft-korting-aan-alle-zestigplussers","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/food\/iceland-geeft-korting-aan-alle-zestigplussers\/","title":{"rendered":"Iceland geeft korting aan alle zestigplussers"},"content":{"rendered":"\n

Het leven wordt voor iedereen duurder, maar voor ouderen nog meer. Daarom geeft ook de Britse foodretailer Iceland<\/strong> senioren voortaan 10% korting, al zijn ze dan wel gebonden aan dinsdagen.<\/p>\n\n\n\n

Grijze dinsdagen<\/h2>\n\n\n\n

Wordt korting voor senioren ook een trend in de retail? Vorige week kondigde de Franse supermarktketen Casino<\/strong> nog aan dat 65-plussers een abonnement kunnen krijgen tegen gunsttarief<\/a>, nu introduceert Britse diepvriesformule Iceland korting voor ouderen. Alle 60-plussers krijgen 10% korting op hun aankopen als ze hun gezegende leeftijd kunnen bewijzen.<\/p>\n\n\n\n

Een minimumaankoopbedrag is er niet, maar er is wel een beperking in tijd<\/a>: de kortingsactie geldt enkel op dinsdagen. Alle Britse vestigingen van Iceland en The Food Warehouse<\/strong> staan vanaf nu dus elke week op dinsdag in het teken van oudere shoppers. Iceland beweert tegenover The Independent de eerste Britse supermarkt te zijn die een dergelijke korting geeft.<\/p>\n\n\n\n

Driekwart ouderen is ongerust<\/h2>\n\n\n\n

\u201cDe crisis rond de kosten van levensonderhoud heeft de steun voor deze klanten nog belangrijker gemaakt, en daarom ben ik er trots op dat we nieuwe manieren vinden om hen te steunen, waaronder de lancering van deze korting\u201d, zegt algemeen directeur Richard Walker. Vorige kerstperiode deed Iceland ook al een regionale proef met aankoopbonnen van 30 pond voor wie op een staatspensioen terugvalt. Het bedrijf bekijkt nu of het die actie nationaal kan uitrollen.<\/p>\n\n\n\n

Het initiatief vloeit voort uit een onderzoek door Age UK, waaruit bleek dat driekwart van de ouderen zich zorgen maakt over de stijgende kosten van levensonderhoud. Uit een Franse studie bleek ook al dat senioren harder getroffen zijn door de inflatie dan andere bevolkingsgroepen.<\/p>\n","protected":false},"excerpt":{"rendered":"

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