{"id":57328,"date":"2022-05-24T15:02:44","date_gmt":"2022-05-24T13:02:44","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=57328"},"modified":"2022-05-24T17:24:36","modified_gmt":"2022-05-24T15:24:36","slug":"gorillas-saneert-bekijkt-opties-voor-belgie","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/food\/gorillas-saneert-bekijkt-opties-voor-belgie\/","title":{"rendered":"Gorillas saneert, bekijkt opties voor Belgi\u00eb"},"content":{"rendered":"\n

De ultrasnelle fietsbezorgdienst Gorillas<\/strong> verschuift de focus van groei naar winstgevendheid en concentreert zich voortaan op vijf kernmarkten. De startup schrapt 300 jobs en overweegt een exit uit Belgi\u00eb. <\/p>\n\n\n\n

\u201cAlle strategische opties bekijken\u201d<\/h2>\n\n\n\n

Het tijdperk van de ongebreidelde groei is voorbij voor Gorillas. Op zoek naar winstgevendheid wil de flitsbezorger de effici\u00ebntie verhogen en zich daarom concentreren op vijf kernmarkten: Duitsland, Frankrijk, Nederland, het Verenigd Koninkrijk en de Verenigde Staten. Die landen zijn vandaag samen goed voor 90% van de inkomsten van het bedrijf.<\/p>\n\n\n\n

In deze landen wil de bezorgdienst verder sleutelen aan het assortiment, de prijszetting en de logistiek om klanten de best mogelijke dienstverlening te bieden en het merk Gorillas als marktleider te positioneren. \u201cIn Itali\u00eb, Spanje, Denemarken en Belgi\u00eb, op zichzelf zeer aantrekkelijke markten, onderzoeken wij alle mogelijke strategische opties voor het merk Gorillas\u201d, meldt de flitsbezorger in een persbericht. Mogelijk verdwijnt de dienst dus al minder dan een jaar na de start alweer uit Belgi\u00eb.<\/p>\n\n\n\n

\u201cExtreem moeilijke beslissing\u201d<\/h2>\n\n\n\n

Die strategische beslissing blijft niet zonder gevolg voor de werkgelegenheid: 300 mensen zullen het hoofdkantoor de komende weken moeten verlaten. Ook met medewerkers in de lokale afdelingen volgen gesprekken. Het bedrijf spreekt zelf van een \u201cextreem moeilijke beslissing\u201d die Gorillas moet helpen om een sterker en meer winstgevend bedrijf te worden.<\/p>\n\n\n\n

Helemaal als een verrassing komt de mededeling echter niet: de prille sector van de ‘quick commerce’ is bijzonder competitief, met verschillende startups die naar de gunst van de shopper dingen. De dienstverlening gaat echter gepaard met hoge kosten, de schaal blijft voorlopig beperkt en de sector heeft het in de huidige moeilijke omstandigheden lastiger om aan groeikapitaal te komen. Bovendien nemen steden maatregelen tegen een wildgroei aan \u2018dark stores\u2019. Er was recent al een consolidatiebeweging, met de overname van Weezy door Getir, van Flink door Cajoo en van Frichti door Gorillas.<\/p>\n","protected":false},"excerpt":{"rendered":"

De ultrasnelle fietsbezorgdienst Gorillas verschuift de focus van groei naar winstgevendheid en concentreert zich voortaan op vijf kernmarkten. De startup schrapt 300 jobs en overweegt een exit uit Belgi\u00eb. <\/p>\n","protected":false},"author":3,"featured_media":53964,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18],"tags":[],"people":[],"extra":[],"company":[420],"topic":[],"region":[90],"class_list":["post-57328","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","company-gorillas","region-belgie"],"acf":[],"yoast_head":"\nGorillas saneert, bekijkt opties voor Belgi\u00eb - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"De ultrasnelle fietsbezorgdienst Gorillas concentreert zich voortaan op vijf kernmarkten en verlaat mogelijk Belgi\u00eb.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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