{"id":57387,"date":"2022-05-25T17:59:51","date_gmt":"2022-05-25T15:59:51","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=57387"},"modified":"2022-05-27T09:56:08","modified_gmt":"2022-05-27T07:56:08","slug":"geen-rode-prijzen-meer-bij-colruyt","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/food\/geen-rode-prijzen-meer-bij-colruyt\/","title":{"rendered":"Colruyt toont geen prijsreacties op concurrenten meer"},"content":{"rendered":"\n<p><strong>Colruyt<\/strong> verandert zijn prijsaanduidingen: op de prijsetiketten zien klanten niet langer wanneer de prijs is verlaagd in reactie op de concurrentie. Alleen eigen promo\u2019s staan voortaan in het rood.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Meer zwart op wit<\/h2>\n\n\n\n<p>\u201cWe beloven toch altijd de laagste prijzen\u201d, redeneert Colruyt, dus hoeft de supermarktketen niet langer te expliciet te zeggen wanneer het zijn prijzen aanpast aan die van concurrenten. Vroeger werd dit steeds aangeduid op de schaplabels, maar dat zal voortaan niet meer het geval zijn. Dat is eenvoudiger voor de klanten, heet het.<\/p>\n\n\n\n<p>Alle prijzen \u2013 ook de reacties op de prijzen en promo&#8217;s van concurrenten \u2013 staan vanaf nu gewoon in het zwart op het prijsetiket. Alleen eigen promo\u2019s, \u201cbovenop de laagste prijzen\u201d, komen in het rood te staan. \u201cWe maken het voor onze klanten heel eenvoudig: elke dag de laagste prijzen, zwart op wit. En onze promo\u2019s om zeker niet te missen zetten we in het rood\u201d, aldus algemeen directeur Chris Van Wettere.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Prijs staat los van inkoop<\/h2>\n\n\n\n<p>Het is de eerste keer in bijna vijftig jaar dat het systeem verandert, volgens Colruyt net om tegemoet te komen aan de toegenomen focus op prijs. \u201cWe merken de voorbije maanden dat onze klanten een steeds grotere aandacht schenken aan prijs. De huidige context heeft een impact op de portemonnee van onze klanten en daar willen we bij Colruyt de nodige aandacht aan besteden\u201d, zegt Van Wettere nog.<\/p>\n\n\n\n<p>Colruyt maakt van de gelegenheid gebruik om te onderstrepen dat de prijzen bij de supermarktketen niet bepaald worden door de inkoopprijs, maar door de prijzen van de andere supermarkten in de buurt. \u201cDe aankoopprijs van onze producten staat steeds los van de verkoopprijs van onze producten\u201d, klinkt het. \u201cColruyt is een prijsvolger en geen prijszetter. Ons team van 120 medewerkers zorgt daarvoor met 62.000 prijsopnames per dag.\u201d De Rode Telefoon blijft wel bestaan.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"943\" height=\"551\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/05\/colruyt-prijzen.jpg\" alt=\"\" class=\"wp-image-57409\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/05\/colruyt-prijzen.jpg 943w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/05\/colruyt-prijzen-300x175.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/05\/colruyt-prijzen-768x449.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/05\/colruyt-prijzen-190x111.jpg 190w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/05\/colruyt-prijzen-423x248.jpg 423w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/05\/colruyt-prijzen-736x430.jpg 736w\" sizes=\"auto, (max-width: 943px) 100vw, 943px\" \/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Colruyt verandert zijn prijsaanduidingen: op de prijsetiketten zien klanten niet langer wanneer de prijs is verlaagd in reactie op de concurrentie. Alleen eigen promo\u2019s staan voortaan in het rood.<\/p>\n","protected":false},"author":5,"featured_media":55123,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18],"tags":[],"people":[],"extra":[44],"company":[201],"topic":[488,258],"region":[90],"class_list":["post-57387","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","extra-hot","company-colruyt","topic-marketing","topic-prijsvergelijking","region-belgie"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Colruyt toont geen prijsreacties op concurrenten meer - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Colruyt verandert zijn prijsaanduidingen: op de prijsetiketten zien klanten niet langer wanneer de prijs is verlaagd in reactie op de concurrentie. 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