{"id":57509,"date":"2022-05-30T17:58:55","date_gmt":"2022-05-30T15:58:55","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=57509"},"modified":"2022-05-30T18:01:28","modified_gmt":"2022-05-30T16:01:28","slug":"torenhoge-inflatie-draait-maisons-du-monde-een-loer","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/wonen\/torenhoge-inflatie-draait-maisons-du-monde-een-loer\/","title":{"rendered":"Torenhoge inflatie draait Maisons du Monde een loer"},"content":{"rendered":"\n

Amper drie weken na een opvallend optimistische winstverwachting moet interieurketen Maisons du Monde<\/strong> zijn prognoses danig bijstellen. De verwachte winstmarge wordt plots gehalveerd, de verwachte omzetstijging wordt zelfs een lichte daling.<\/p>\n\n\n\n

“Substantieel slechtere omstandigheden”<\/h2>\n\n\n\n

Begin deze maand klonk het in Nantes nog dat de eerder vooropgestelde omzet- en winststijgingen gehandhaafd konden blijven, maar intussen voelt de Franse keten zich toch genoodzaakt om een ’trading update’ uit te sturen. Het harde verdict: “de macro-economische en logistieke omstandigheden zijn substantieel slechter geworden gedurende de voorbije paar weken” en dus wordt een streep getrokken door de eerdere inschattingen.<\/p>\n\n\n\n

Concreet verwacht de keten nu in het lopende boekjaar een kleine omzetdaling te moeten inboeken in plaats van een groei. Daarvoor verwijzen de Fransen naar de hoge inflatie in Europa, die het consumentenvertrouwen en de vraag naar interieurspullen doet kelderen. Ook de heropleving van het coronavirus in China (“zorgt voor een logistieke flessenhals”) en de bijzonder hoge grondstoffenprijzen dragen bij tot de plotse opstoot van pessimisme. De toegenomen kosten en verwachte lagere inkomsten zorgen logischerwijs ook voor een flink lagere winstmarge: die zou nog maar 5% bedragen, tegenover de 9% die drie weken tevoren nog vooropgesteld werd.<\/p>\n\n\n\n

De Franse keten maakt zich wel sterk dat het strategische plan van november 2021 gewoon geldig blijft, maar “mogelijk zullen de doelstellingen voor 2025 wat later gehaald worden.” In een persbericht belooft de keten ook een strikte controle op kosten, zonder blind te besparen. Strategische initiatieven zoals de opening van een tweede logistiek centrum gaan wel gewoon door, net als investeringen in de marktplaats van de keten.<\/p>\n","protected":false},"excerpt":{"rendered":"

Amper drie weken na een opvallend optimistische winstverwachting moet interieurketen Maisons du Monde zijn prognoses danig bijstellen. 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