{"id":57691,"date":"2022-06-03T12:35:15","date_gmt":"2022-06-03T10:35:15","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=57691"},"modified":"2022-06-03T13:44:51","modified_gmt":"2022-06-03T11:44:51","slug":"zelfstandige-supermarkten-slaan-alarm-prijzen-zijn-te-laag","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/food\/zelfstandige-supermarkten-slaan-alarm-prijzen-zijn-te-laag\/","title":{"rendered":"Zelfstandige supermarkten slaan alarm: \u201cPrijzen zijn te laag!\u201d"},"content":{"rendered":"\n<p>Als gevolg van een scherpe prijsconcurrentie en ongeziene promotiedruk zijn de prijzen in de Belgische supermarkten te laag. Daardoor komen de marges van zelfstandige supermarkten zwaar onder druk te staan, zegt Buurtsuper.be.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Stijgende kosten, krimpende marges<\/h2>\n\n\n\n<p>Het is een opmerkelijke boodschap die Luc Ardies van Buurtsuper.be de wereld instuurt: \u201cBelgische supermarktprijzen zijn vandaag te laag.\u201d Hij wijst erop dat de prijzen in de Belgische supermarkten dit jaar met slechts 1,8% zijn gestegen, terwijl ze in Frankrijk met 6% omhoog gingen. De oorzaak: concurrentie op het scherp van de snee. Supermarkten hebben schrik om klanten te verliezen, houden daarom de prijzen laag en halen nu wel 19,2% van hun omzet uit promoties, blijkt uit cijfers van NielsenIQ. De rivaliteit tussen uitdager <strong>Albert Heijn<\/strong> en marktleider <strong>Colruyt<\/strong> <a href=\"https:\/\/www.nieuwsblad.be\/cnt\/dmf20220603_93317561\">doet daar nog een schepje bovenop<\/a>.<\/p>\n\n\n\n<p>Waarnemers zijn het erover eens dat deze situatie op termijn onhoudbaar is. Foodretailers kunnen de stijgende kosten voor grondstoffen, energie en transport onvoldoende doorrekenen. Buurtsuper.be berekende dat de handelsmarge van zelfstandige supermarkten op zes jaar tijd met 3,3% zakte als gevolg van promotie- en prijsdruk, terwijl de energiekosten verdrievoudigd zijn.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u201cGeen realistische prijzen\u201d<\/h2>\n\n\n\n<p>\u201cDe Belgische consument betaalt niet langer een realistische prijs,\u201d concludeert Ardies. \u201cHet is een taboe om vandaag te roepen dat onze supermarktprijzen te laag zijn, want de dalende koopkracht treft niet langer enkel de lagere inkomensklasse. Supermarkten en andere voedingsbedrijven hebben nochtans, nu meer dan ooit, extra marge nodig. Niet alleen huidige energiekosten moeten betaald worden, er moet ook dringend ge\u00efnvesteerd worden in alternatieve en duurzame energiewinning omdat, ook na de oorlog in Oekra\u00efne, fossiele brandstoffen onbetaalbaar zullen blijven.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Als gevolg van scherpe prijsconcurrentie en ongeziene promotiedruk zijn de prijzen in de Belgische supermarkten te laag. Daardoor komen de marges van zelfstandige supermarkten zwaar onder druk te staan. <\/p>\n","protected":false},"author":3,"featured_media":57692,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18],"tags":[],"people":[],"extra":[],"company":[],"topic":[334],"region":[90],"class_list":["post-57691","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","topic-inflatie","region-belgie"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Zelfstandige supermarkten slaan alarm: \u201cPrijzen zijn te laag!\u201d - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Als gevolg van prijsconcurrentie en promotiedruk zijn de prijzen in de Belgische 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