{"id":57728,"date":"2022-06-07T16:12:58","date_gmt":"2022-06-07T14:12:58","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=57728"},"modified":"2022-06-07T17:43:40","modified_gmt":"2022-06-07T15:43:40","slug":"colruyt-start-thuislevering-in-antwerpen-en-brussel","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/food\/colruyt-start-thuislevering-in-antwerpen-en-brussel\/","title":{"rendered":"Colruyt start thuislevering in Antwerpen en Brussel"},"content":{"rendered":"\n<p>Supermarktketen <strong>Colruyt<\/strong> ziet groeipotentieel in de grootsteden, in e-commerce m\u00e9t thuislevering en in de uitbouw van enkele belangrijke productcategorie\u00ebn. Die thuisbezorging zal starten in Antwerpen en Brussel.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Gat dichtrijden<\/h2>\n\n\n\n<p>De Colruyt-groep ziet nog ruimte om verder te investeren in winkels in Belgi\u00eb, Luxemburg en Frankrijk. Er is vooral nog potentieel om te groeien in grootsteden als Antwerpen, Brussel, Gent en Luik, ziet de retailer. \u201cHistorisch hebben we daar een wat kleiner marktaandeel, en dat gat willen we nu versneld dichtrijden\u201d, zegt Jo Willemyns, die verantwoordelijk is voor de foodformules van de groep, tijdens een strategische update.<\/p>\n\n\n\n<p>\u201cDat gaan we niet doen met franchiseformules, zoals sommige concurrenten. Wel met ge\u00efntegreerde winkels van bestaande \u00e9n nieuwe formules, zoals Okay Direct.\u201d Die onbemande, automatische winkel opende Colruyt recent in Gent.<\/p>\n\n\n\n<p>Ook e-commerce is uiteraard een groeipool voor Colruyt. \u201cMet digitale diensten willen we onze <em>share of wallet<\/em> bij onze klanten verhogen, en dan vooral met e-commerce. We zijn marktleider met Collect&amp;Go.\u201d Na de groeispurt tijdens de pandemie is die activiteit niet stilgevallen, benadrukt hij. In de winkels zet Colruyt nu bestellingen klaar van 5 tot 23u. Daarnaast opende de groep een e-distributiecentrum in Londerzeel.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Zelf bezorgen<\/h2>\n\n\n\n<p>Afhalen kan dan wel een goed model zijn in rurale gebieden en kleinere steden, maar dat is niet het geval in de grootsteden. Daarom gaat Colruyt nu toch versterkt inzetten op bezorgen, te beginnen in Brussel en Antwerpen. De thuisleveringen zouden binnenkort al starten, met eigen chauffeurs vanuit Londerzeel. Eerst in de steden, waar voldoende bevolkingsdichtheid en koopkracht is. Daarna zal het project verder uitgerold worden. <\/p>\n\n\n\n<p>\u201cIn vijf regio\u2019s werken we ook met een peer-to-peernetwerk waarbij klanten voor elkaar de boodschappen afhalen en bezorgen, tegen een vaste vergoeding. Dat is volgens ons een duurzame manier op aan thuislevering te doen. We gaan <em>full force ahead<\/em> voor e-commerce.\u201d<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Vier groeicategorie\u00ebn<\/h2>\n\n\n\n<p>Ook wil Colruyt Group in zijn voedingswinkels enkele belangrijke productcategorie\u00ebn met potentieel verder ontwikkelen. \u201cBloemen, bijvoorbeeld. Daar kan je goeie zaken mee doen. We zijn er mee gestart in enkele Colruytwinkels.\u201d Ook parafarmacie wil Colruyt beter uitbouwen, met de expertise van Newpharma. Het aanbod vitamines, sportvoeding en meer zal worden uitgebreid.<\/p>\n\n\n\n<p>Een derde groeicategorie worden de foodboxen, in samenwerking met Smartmat. \u201cWe zijn nummer twee, na HelloFresh. De penetratie is sterk gestegen.\u201d Vierde en laatste categorie met hoge prioriteit is brood. \u201cWe gaan meer warm afbakken in Okay, mogelijk ook bij Colruyt.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Supermarktketen Colruyt ziet groeipotentieel in de grootsteden, in e-commerce m\u00e9t thuislevering en in de uitbouw van enkele belangrijke productcategorie\u00ebn. Die thuisbezorging zal starten in Antwerpen en Brussel. Gat dichtrijden De Colruyt-groep ziet nog ruimte om verder te investeren in winkels in Belgi\u00eb, Luxemburg en Frankrijk. Er is vooral nog potentieel om te groeien in grootsteden [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":16626,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18],"tags":[],"people":[],"extra":[44],"company":[201],"topic":[198],"region":[85,178],"class_list":["post-57728","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","extra-hot","company-colruyt","topic-e-commerce","region-antwerpen","region-brussel"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Colruyt start thuislevering in Antwerpen en Brussel - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/nl\/news\/food\/colruyt-start-thuislevering-in-antwerpen-en-brussel\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Colruyt start thuislevering in Antwerpen en Brussel - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Supermarktketen Colruyt ziet groeipotentieel in de grootsteden, in e-commerce m\u00e9t thuislevering en in de uitbouw van enkele belangrijke productcategorie\u00ebn. 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